The latest change to the Trending Topics feed on Facebook shows the importance the social media giant places on mentions and shares over what it is that is actually mentioned.

By replacing a brief summary of the content on offer with details of how many people have mentioned or shared it, it is placing less of an emphasis on the story, and a lot more on its trending power. Popularity has never been so important.

While this is essentially what a social media platform is all about, it does seem to suggest that Facebook is openly moving towards providing a service for marketers rather than its audience. 

It's good news for digital marketers, because the info we need to engage with our audience is right up front. Thanks Facebook!