"Rome wasn't built in a day."
"Little and often does the job."
"Take your time."
Just a few of the catchphrases I grew up hearing from my parents. Eventually, hearing all of these drilled the idea into my head that nothing worthwhile comes easily.
Fast-forward 23 long years and now, more than ever before, 'short-termism' is a symptom of modern society. We want everything to be faster, easier to use and better than ever before - faster internet, computers, customer service - but never compromising on the quality.
Accordingly, asking people to take a long-term view, when all they care about is the next quarterly or even weekly figures, can be a difficult process - they want the results now.
The basics of content marketing go against this 'on-demand' culture which we live in. It's not going to happen overnight and it may not even happen within 6 months - but what content marketing will do is give you longevity and ensure you position yourself as a long-term market leader.
Becoming a thought leader will never happen overnight and those firms which do actually buy into the true concept of content marketing, may just see themselves being ahead of the pack a year or two down the line.
Slow and steady does indeed win the race.
Sustained, strategic content marketing efforts can bring significant SEO benefits. This is where many businesses will likely see the greatest return from content marketing, yet SEO improvements can take months to materialize. The good news is that once you do start seeing SEO benefits from content marketing, you’re likely to see a compounding return. In other words, your initial efforts will keep bringing value long after you’ve put the work in.