Building trust and loyalty with your social media followers is extremely beneficial. You want to create long-lasting relationships and connect with your audience. 

But how do you do this?

There are various ways in which you can use your social media channels to really engage with your audience, and that's the key - engagement!

Talking with your audience, not at them and initiating a conversation is important. Don't rely on scheduling tools, because whilst these are certainly handy you should try and actively log on to your channels to speak directly with other users. You want to create friends out of your followers, and social media is all about being SOCIAL!

Be sure to check your inbox settings so that followers are able to message you privately too, otherwise you could be missing a big opportunity here. 

Video is also an effective way to create a more personal feel on your channels, so don't be afraid to experiment and get yourself out there!