Marketing has changed drastically since the explosion of the internet, from the dominance of more traditional channels (TV, radio, display) to more varied digital channels. Now, marketers have direct access to consumers through email, social media, network advertising and a whole host of digital media.

The marketing landscape continues to change at breakneck speed and to keep up marketers need to ensure they continually evaluate the core foundations of their strategy:

  • Marketing Mission
  • Customer Intelligence
  • Mechanics & Tactics
  • Measurement

This article from Business 2 Community highlights just how much the digital age has transformed the marketing world.