This article is written from the point of view of an email marketer. But it gives clear direction on what information needs to be collected and at it's heart GDPR affects all aspects of digital.

Currently this would mean implicit opt in for cookie information and T's and C's that explain exactly what the data could be used for.

With fines of 4% of turnover and €20 Million being banded about - this is something that we all need to get right.

However, my own opinion is by May 2018 the legislation will have changed from it's current strict format.... watch this space.