03 May, 2018 GoTo Post: A powerful - and easy - way to follow up By James Barclay The follow-up email. You know you should do it but it can easily slip to the bottom of your large pile of things to do. Example: Your...
08 March, 2017 How do you do event marketing after GDPR? By Passle There is a lot of confusion around still on how GDPR will affect B2B companies big and small, and what steps marketers can take towards...
25 January, 2016 Why email newsletters work for B2B content By Adam Elgar The article below lists seven reasons why email newsletters work. However, within a business-to-business context, the first one,...
08 July, 2015 Email etiquette By Passle The tools we use for work might have drastically changed in the last few decades, but sometimes being 'old-fashioned' isn't a negative. ...