27 June, 2024 What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
17 June, 2025 Write KPIs as guardrails (not your scorecard) By Samuel Page Many of us are assessing H1 and looking towards H2 at the moment. We'll be celebrating, head-scratching, late-night data gazing and...
17 June, 2025 Announcing CrossPitch AI - Solving the Challenges of Cross-Selling By Tom Elgar Adam Elgar As a long-time partner to professional services firms, we’ve seen more need for firms of all sizes to improve the way they cross-sell. In...
13 June, 2025 What I’ve Learned About Law Firm Growth By Alex Haidar In the short time since I joined Passle, I’ve learned a lot about how law firms gain business, not just on the basis of technical...
12 June, 2025 CMO Series Live Session Summary: The Hidden Revenue Stream By Alex Haidar Reflecting on my first time attending Passle's flagship CMO Series Live conference last week, I found the panel moderated by Charles...
12 June, 2025 CMO Series Live Special: How Law Firm Leaders Use Thought Leadership to Drive Growth By Alistair Bone Charlotte Knight Dionne Cole In this special edition of the CMO Series Podcast, we revisit one of the standout sessions from last week’s CMO Series Live in New York....
12 June, 2025 Millions being lost by lawyers who fear appearing too ‘pushy’ - PSM - The Professionals By Charlotte Knight Lawyers who do not refer clients to colleagues for fear of appearing pushy are costing their firms millions in lost revenue, a new study...
11 June, 2025 Cross-Selling & AI in Legal Marketing Survey 2025: The Headlines By Charlotte Knight Dionne Cole Each year at Passle, we conduct research into various topics, from what General Counsel want to see from law firms, to the priorities of...
10 June, 2025 CMO Series Live Session Summary: 'The AI Revolution and What it Means for CMOs' By Dan Washington I recently attended a fascinating session titled "The AI Revolution and What it Means for CMOs," featuring an outstanding panel of legal...
09 June, 2025 CMO Series Live 2025: Afternoon Recap and Takeaways (Part 2) By Charlotte Knight Dionne Cole CMO Series Live 2025 came to a crescendo with unmissable, exclusive insights from the second half of the afternoon's sessions. The...
09 June, 2025 CMO Series Live 2025: Afternoon Recap and Takeaways (Part 1) By Charlotte Knight Dionne Cole CMO Series Live 2025 continued to bring impactful insights and takeaways into the afternoon. Here's a summary of the first half of the...
09 June, 2025 CMO Series Live 2025: Morning Recap and Takeaways (Part 2) By Charlotte Knight Dionne Cole As we continue to recap CMO Series Live, let's dive right into the second half of the morning sessions and look back at the brilliant...
09 June, 2025 CMO Series Live 2025: Morning Recap and Takeaways (Part 1) By Charlotte Knight Dionne Cole On Thursday, June 5th, we hosted our second-ever CMO Series Live in New York! Today, we are bringing you a recap of the amazing insights...
05 June, 2025 Professional Troublemakers in Action: Driving Real Change in Legal MBD By Sarah Strachan Today I’m attending InterAction’s Accelerate event in London, and one session I was especially looking forward to was “Professional...
02 June, 2025 CMO Series Podcast RE-RELEASE: Gina Connell on How to Bring Your Firm on the AI Journey By Charlotte Knight Dionne Cole AI is quickly being adopted and used to keep firms ahead of the curve, yet many firms struggle to do this effectively and get the most...
28 May, 2025 A Guide to Mastering Legal Cross-Selling By Samuel Page For a commercial law firm, growth isn't just about landing shiny new clients. It's equally, if not more, about deepening the...
27 May, 2025 CMO Series EP173 - Laura Klysz of Simmons & Simmons on The Power of Storytelling in Legal Marketing By Alistair Bone Charlotte Knight Dionne Cole For law firms to truly stand out, creativity in storytelling is essential. It’s what humanises the brand and helps build stronger, more...