19 May, 2022 Why it pays off to use plain simple language in your copy By Gaya Gajewska There is a common misconception that using plain language in your copy dumbs down content and therefore offends the intelligent readers,...
19 August, 2019 How to keep your readers - the Weibull Hazard function By Samuel Page What in the world is the Weibull Hazard function and why is it relevant to professional sales and marketing? The function is an...
03 April, 2019 How real is a Virtual Dementia Tour (VDT) experience? By Ruth Nossek I have worked in the field of UX, Customer Experience and Online Learning for about fifteen years now, and am always keen to learn more...