"Trusted advisers first, lawyers second": the changing nature of the law firm - client relationship

I was sat with a client last week who talked about their changing brand and social media policies, along with how they want their team to carry themselves online: "We want to be solutions experts and trusted advisers first, lawyers second." It was really quite a striking sentence given the context - a top 50 UK law firm. 

Then when I read the below post a few moments ago, it then rang very true once again: Law firms need to be the trusted advisers (on more than just the law!) to guarantee long-term profitability. Showing you are committed, show you care and how you can add value over & above the legal knowledge you are delivering. 

A great boost for UK law firms as we move towards 2020!

What is particularly interesting in this piece is how the UK firms are seen to be doing a better job positioning themselves as those long-term advisers, rather than short-term bread winners.