CMO Series Live 2025: Afternoon Recap and Takeaways (Part 1)

CMO Series Live 2025 continued to bring impactful insights and takeaways into the afternoon. Here's a summary of the first half of the jam-packed afternoon sessions. 

How Firm Leaders Use Thought Leadership to Drive Firm Growth

The legal market is forever changing and growing in competitiveness, making thought leadership a vital part of driving a firm’s growth and recognition in the market. 

The afternoon sessions kicked off with a panel discussion with Jeff Greenbaum, Managing Partner of Frankfurt Kurnit Klein & Selz, Simon Malko, Managing Partner of Morris, Manning & Martin, Meredith Williams-Range, Chief Legal Operating Officer at Gibson Dunn, and Carl Kennedy, Partner and Co-Chair, Financial Markets and Regulation at Katten.

Moderated by Alistair Bone, this insightful session focused on how managing partners use thought leadership to strengthen client relationships, to fuel business development strategies and create an impactful online presence.  

All four speakers deftly demonstrated the effectiveness of leveraging thought leadership to grow their firms and how they have empowered their lawyers to create content, sharing relevant insights that keep them front of mind with their clients and prospects. 

The session covered: 

• Practical strategies for immersing thought leadership into the firm's culture. 
• Steps to getting the lawyers to consistently contribute thought leadership.
• Innovative methods to align content creation with business development objectives, to drive measurable growth.
• Refreshing approaches to maintaining a dynamic and compelling online presence over the long term.

The Biggest Missed Opportunity: Harnessing AI to Cross-Sell

Our very own Chief Marketing Officer, Connor Kinnear led a session on how AI can help with the challenges firms face when cross-selling, including a lack of trust and awareness. 

A law firm’s greatest strength is their ability to cross-sell, yet trust and understanding remain the biggest barriers to unlocking that potential at scale. 

Introducing Passle's new CrossPitch AI platform, Connor explained how AI can help firms and their lawyers cross-sell effectively by building trust across their teams by sharing relevant thought leadership.  He also delved into how CrossPitch's effective AI-powered search can help firms surface and demonstrate their expertise much more effectively.