Barnes & Thornburg: Building a Smarter Approach to Cross-Selling with CrossPitch AI

With 59 authors publishing nearly 240 thought leadership pieces since October 2023, Barnes & Thornburg has embraced Passle to empower its professionals to consistently share timely, high-value insights with clients and the wider legal market.

But for Chief Marketing & Business Development Officer Trish Lilley, the story doesn't stop at content. It’s about connection.

At a firm of Barnes & Thornburg’s scale, cross-selling is a strategic priority, ensuring clients benefit from the full depth and breadth of the firm’s expertise. That’s why the team is now harnessing the power of CrossPitch AI, Passle’s new intelligence tool designed to make internal collaboration and cross-practice visibility more seamless than ever.

CrossPitch AI is already sparking conversations and helping lay the groundwork for stronger, smarter cross-selling initiatives. With Passle at the center of both their content strategy and evolving business development efforts, Barnes & Thornburg is positioning itself to deliver even greater value to clients, firmwide.

Watch the video to hear Trish share how Barnes & Thornburg is unlocking cross-selling with CrossPitch AI.