Boies Schiller Flexner: Bringing Attorney Voices to the Forefront with Passle

Known for its powerhouse litigation team, Boies Schiller Flexner had traditionally focused its brand on courtroom excellence rather than content creation. But in April 2025, the firm took a new step forward, launching Passle as a way to explore thought leadership in a way that felt natural, efficient, and aligned with their strengths.

During their pilot, one group of authors managed to quadruple their thought leadership in a matter of weeks, proving that even the busiest litigators can share meaningful perspectives without slowing down their practice.

For Robin Davidson, Head of Business Development & Communications, this move is about more than just publishing content - it’s about elevating the firm’s brand and giving attorneys the tools to connect with clients and the broader legal community in a new, impactful way.

Passle has made the process simple, helping the firm overcome common barriers to content creation and offering a platform that empowers even first-time contributors to share their expertise with confidence.

Watch the video to hear Robin Davidson discuss how Boies Schiller is using Passle to give thought leadership a fresh start, and what it means for the firm’s future.