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Freddy Dobinson

Client Success Director at Passle

London, United Kingdom

About Me

Working with our clients to help leverage the insights of their busy experts. 

Driving growth and pushing the needle through expert-to-expert marketing. 

Areas of focus at Passle:
- Client onboarding
- User adoption and engagement
- Strategic implementation and alignment with client-B2B marketing strategies
- Delivering best practices for both content creation and the distribution thereof
- Expert-to-Expert targeting and account nurturing
- Ongoing success programmes 

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Qualification: The Key to Creating Client-Relevant Content

When done effectively, qualification can be the difference between competing for the wrong projects and positioning your firm's expertise...

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Understanding your buyer - Mapping out Influence vs Impact

In their report on 'Selling to the Modern B2B Buyer'Salesforce credit the rise of the "consensus sale" - wherein reps have to...

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How to 'Win' at your 2018 Account Planning - A Lesson on Strategy from Alastair Campbell

Thanks to the recommendation from Kyle Hughes, at the top of this year's reading list was 'Winners' by Alastair Campbell. I could spend a...

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unknownx500 University of Salford

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