Differentiating yourself in a digital world: Why you need to tell YOUR story
The need to differentiate is not a new phenomenon in business-to-business service lines. What has changed however, is the number of...
About Me
Working with our clients to help leverage the insights of their busy experts.
Driving growth and pushing the needle through expert-to-expert marketing.
Areas of focus at Passle: - Client onboarding - User adoption and engagement - Strategic implementation and alignment with client-B2B marketing strategies- Delivering best practices for both content creation and the distribution thereof- Expert-to-Expert targeting and account nurturing - Ongoing success programmes
Freddy Dobinson's Passles
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Avoiding Obscurity: Why to Brand Yourself Like a Marvel Avenger
I quite enjoyed scrolling through this list of 'The 20 Most Obscure Superheroes' to find out that Arm-Fall-Off Boy was actually a...
Podcast EP 14 - supporting marketing activities with expert content
A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and budget.
See the world through your expert lens
Whether you are interested in football or not, the book on Pep Guardolia's tenure at FC Barcelona (The Barcelona Way) is absolutely...
You've got an event coming up... now what?
Every advantage should be squeezed from every marketing dollar (pound) spent.
One way to do this is to create content in line and...
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