01 Mar, 2024 Get Gritty with your Business Development By Freddy Dobinson This TED Talk from Angela Lee Duckworth is a brilliant reminder to apply grit and perseverance to your Business Development endeavors. ...
17 Jan, 2024 Client Development & The Power of Moments By Freddy Dobinson Creating exceptional client experiences doesn't happen by accident. Establishing a loyal client-base, or customers-for-life, also...
17 Oct, 2023 CMO Series Live: Generative AI in Content Marketing #CMOSeriesLive By Freddy Dobinson I tremendously enjoyed presenting with Barney O'Kelly, Head of Digital Marketing at AlixPartners during Passle's CMOSeries Live event. We...
20 Jul, 2023 LMA Podcast: AI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It? By Freddy Dobinson LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that...
08 May, 2023 LMA 23: Driving Successful & Impactful Content Marketing By Yasmin Zand Freddy Dobinson Eugene McCormick THE CHALLENGE: In the legal industry, great attorneys are considered experts in their respective fields. Through sharing their knowledge...
20 Apr, 2023 General Counsel Survey 2023: 'Trusted Advisor' is an earned title By Freddy Dobinson There are heaps of great insights from Passle’s recently published General Counsel Survey 2023. Notably, I wanted to highlight the two...
10 Apr, 2023 #LMA2023 Must Attend Session: Driving Successful and Impactful Content Marketing: 4 Steps to Stand Out in the Crowd By James Barclay Eugene McCormick Freddy Dobinson If you have heard Julia Bennett, CMO at Brown Rudnick and Kelly Harbour, CMO at Goulston & Storrs speak before then you already know the...
05 Apr, 2023 📣 ANNOUNCING PASSLE'S CHATGPT BETA TEST PROGRAMME 📣 By Freddy Dobinson Abigail Taylor Are you interested in using ChatGPT to supercharge your thought leadership? At Passle, we are tremendously excited to announce that our...