Oct 17, 2023 CMO Series Live: Generative AI in Content Marketing #CMOSeriesLive By Freddy Dobinson I tremendously enjoyed presenting with Barney O'Kelly, Head of Digital Marketing at AlixPartners during Passle's CMOSeries Live event. We...
Jul 20, 2023 LMA Podcast: AI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It? By Freddy Dobinson LMAβs Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that...
May 08, 2023 LMA 23: Driving Successful & Impactful Content Marketing By Yasmin Zand Freddy Dobinson Eugene McCormick THE CHALLENGE: In the legal industry, great attorneys are considered experts in their respective fields. Through sharing their knowledge...
Apr 20, 2023 General Counsel Survey 2023: 'Trusted Advisor' is an earned title By Freddy Dobinson There are heaps of great insights from Passleβs recently published General Counsel Survey 2023. Notably, I wanted to highlight the two...
Apr 10, 2023 #LMA2023 Must Attend Session: Driving Successful and Impactful Content Marketing: 4 Steps to Stand Out in the Crowd By James Barclay Eugene McCormick Freddy Dobinson If you have heard Julia Bennett, CMO at Brown Rudnick and Kelly Harbour, CMO at Goulston & Storrs speak before then you already know the...
Apr 05, 2023 π£ ANNOUNCING PASSLE'S CHATGPT BETA TEST PROGRAMME π£ By Freddy Dobinson Alex Reid Abigail Taylor Are you interested in using ChatGPT to supercharge your thought leadership? At Passle, we are tremendously excited to announce that our...
Mar 21, 2023 Planting Trees with Thought Leadership & Passle π³π²π By Freddy Dobinson Midway through 2022, Passle partnered with the charity: One Tree Planted to provide a unique incentive for publishing thought leadership....
Feb 01, 2023 ChatGPT & Passle: Calling on Curious Minds! By Freddy Dobinson We have an exciting opportunity for you if you would like to be involved in our AI beta testing group. This will give you access to the...