Leveraging Content: Notes from the LMA
Choose your launch sector for Content creation wisely
When we launch at a new client we will typically ask our clients to choose a sector...
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GDPR goes to the heart of Web Giants' strategies
It seems Google is skating on thin ice in its attempts to shield its targeted advertising business (worth $20bn) which relies on data...
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45-48% of business decision-makers said thought leadership directly led to them purchasing from the publishing company.
Enterprise B2B sales and marketing cycles have so many influences on decision-makers. Knowing if one type marketing approach is working...
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How Sales can play a key role in content creation that will make an unaware, engaged prospect or current client buy
Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...
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"To our shareowners" - Jeff Bezos 100 Million Users Later!
In 1997, Jeff Bezos, Amazon Chief Executive, published the original letter to Amazon's shareholders. Whilst at the time Amazon was, by...
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