PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

For Iris Jones and the Akerman team, Passle's Thought Leadership Suite has helped them to engage their lawyers to establish a consistent...

What really differentiates a law firm? One of the most interesting sessions at The Lawyer Marketing Leadership Summit was an interactive...

For twenty years, finding a lawyer online meant typing a query and scanning a list of links in a search engine. AI is changing that.Users...

Our latest sprint is named after the cocktail 'Hawaiian Iced Tea'. This release introduces a new Lateral Dashboard to help Business...

Driving growth in a large organisation is rarely straightforward. As businesses scale, so does the complexity: more stakeholders,...

AI is reshaping legal marketing and business development, but its biggest impact may be less about replacing established practices and...

What GCs really want from their law firms: five takeaways for MBD leaders It wouldn’t be a Legal MBD Leaders Summit without hearing...

A CRM implementation can involve a huge investment of time, money and resources, but making sure lawyers actually use a new CRM is...

During this year’s graduation season, something unusual unfolded at ceremonies across the United States. Every time a speaker mentioned...

Last week you heard from Grasford Smith, a Litigation Partner and Co-Chair of the lateral integration programme at Akerman, to hear his...

Only last month we launched CMO Series: Laterals & Mergers, a podcast dedicated entirely to how law firm marketers and BD leaders...

Every law firm claims to prioritise collaboration, yet very few have figured out how to turn it into real measurable revenue growth....

Lateral hiring is currently at an all time high and the cost of getting it wrong runs into the billions, so why are firms still making...

For Kim Perret and the Jones Walker team, Passle's Thought Leadership Suite has helped them prove how effectively their lawyers can...

Law firms can no longer just coast on stability anymore, they need to start actively building momentum. Marketing leaders are expected to...

Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening...