PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Passle clients tend to be much better advocates of what we provide than we are - especially when they are as switched on as Joe and...

Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve...

It is no secret that writing can be a difficult and intimidating process. We work with a number of experts in Professional Service firms...

Here at Passle, our ambition has been to produce a best-in-class content marketing platform specifically built for the needs of...

There are multiple CMO-related articles swirling about on a seemingly daily basis within professional services and particularly within...

The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated....

Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...

Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...

In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...

Last week, Gartner released the results of their 2023 Martech Survey in which they identified that 63% of marketing leaders planned to...

Gone are the days when a website is merely a law firm’s online storefront. Clients now anticipate a higher level of engagement. They seek...

Source, a research company, have analysed Thought Leadership in Professional Services, their area of specialism. Amongst many...

Every CMO in professional services approaches their role from a unique perspective.On today’s episode of the CMO Series Podcast, we...

When I was at University, studying chemistry, we had a course about herbicides which started with the lecturer asking the question "What...

The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...

Here at Passle, we have the pleasure of working with some brilliant CMOs and their teams at law firms. Over the past few years though, we...