6/27/2024 10:28:00 AM What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
1/21/2025 1:54:53 PM CMO Series EP163 - William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market By Charles Cousins Charlotte Knight Dionne Cole In today’s episode of the CMO Series Podcast, we explored the different ways to drive BD success in any market through building...
1/14/2025 2:03:53 PM CMO Series EP162 - Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win By Yasmin Zand Charlotte Knight Sonali Badul In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create...
1/7/2025 1:12:09 PM CMO Series EP161 - Brendan Delaney of BAL on Bringing Outside Experience into the Role of CMO By Alistair Bone Charlotte Knight In this episode of the CMO Series Podcast, we explore the unique challenges and opportunities that arise when bringing outside experience...
1/5/2025 2:39:00 PM EP9 - CMO Series Digital Masterclass: Scott Rubenstein of RubyLaw on The Power of Content in Legal Marketing By Samuel Page Charlotte Knight Sonali Badul In an industry where clients value the expertise of your professionals, content is a powerful tool to engage, nurture, and convert...
12/20/2024 9:35:23 AM Passle Wrapped: Our Year in Numbers By Natasha Sandamas Once again, we're bringing you our very own Passle Wrapped - it feels only right to recognise and celebrate some of the huge milestones...
12/19/2024 1:18:34 PM How Passle's Global Thought Leaders Planted 2,000 Trees By Olivia Backon As a way of maximising user engagement with Passle thought leadership programs, we introduced gamification to all client launches. ...
12/17/2024 12:57:58 PM Thinking of AI as an engine, not a solution By Adam Elgar Like many others, we see step-change advantages for our clients in the use of Generative AI over the pre-AI technologies, and it is now...
12/10/2024 4:05:22 PM Upgrade to the Passle Gateway Extension today By Abigail Taylor Olivia Backon Charlotte Knight Heads up, Passle users: the original Passle Button extension is retiring after March 31, 2025. But don’t worry - it’s being replaced with...
12/6/2024 2:51:25 PM PRODUCT UPDATE: What's new from Passle? By Ruth Nossek Abigail Taylor Our latest sprint is named after the cocktail ‘Rusty Nail’. In this sprint, we focused on integrating with MS Entra ID, enhancing the...
12/4/2024 12:38:34 PM CMO Series EP160 - Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing By Charles Cousins Charlotte Knight Sonali Badul Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and...
12/3/2024 2:04:47 PM The ROI of thought leadership - insights from IBM By Olivia Backon I recently listened to a podcast that welcomed Cindy Anderson (Global Lead for Thought Leadership Engagement and Eminence) and Anthony...
11/27/2024 3:12:34 PM Growth & Gratitude: Part 3 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special Thanksgiving edition of the CMO Series Podcast, we take a moment to reflect on the incredible mentors and leaders who...
11/26/2024 9:20:39 AM Thought leadership best practice from a managing partner By Natasha Sandamas Samuel Page Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the...
11/25/2024 3:17:00 PM A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special episode, we’re joined by a group of incredible leaders from the legal marketing industry who reflect on the mentors and...
11/21/2024 2:25:14 PM Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to...
11/20/2024 10:42:55 AM CMO Series EP159 - Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO By Will Eke Charlotte Knight Sonali Badul Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s...