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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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For the last five years, we've conducted what is probably legal marketing's biggest piece of market analysis. We look at the top firms in...
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The LMA New York Group is celebrating a massive milestone of 30 years, and in honor of this they are bringing back the popular Summer...
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6 years ago we sat down at Passle and made a commitment to our clients by founding our Client Success Team & Program. Our goals were to...
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If you are in or near Chicago then come and join us for the LMA (Legal Marketing Association) Chicago Summer Social on Aug 16. The team...
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Last week, James Barclay, Freddy Dobinson, and I had the pleasure of joining our client, Taylor English, at their partner conference in...
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In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
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A brand-new LinkedIn feature, designed to help you discover relevant individuals and valuable content from outside your network of...
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For the past 5 years, we’ve analysed the digital performance of the top law firms in terms of their marketing. This involves counting...
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Most firms make thought leadership harder than it needs to be. Before law firms had heard of a CRM, relationship management was...
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The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
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The world of content marketing is amazing. During some research for our upcoming Digital Performance Index, I came across this reality...
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Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.  Someone who has experience...
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This year we have seen the rapid return of in-person events, with many eager to get back in front of clients, colleagues, and prospects. ...
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A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
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We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...