Mar 13, 2023 Announcement: CMO Series Live coming to London By Natasha Sandamas Adam Elgar Samuel Page CMO Series Live, the conference and exhibition that builds on the success of the CMO Series Podcast is to launch in London on Thursday,...
Jun 06, 2023 Is your website a Doll's house or a Lego castle? By Tom Elgar If you imagine a doll's house what do you see? Quite likely it is a very lovely, if traditional, home fitted with charming, tiny...
Jun 06, 2023 CMO Series EP97 - Jennifer O'Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO By Charlotte Knight Alistair Bone The first few days, weeks, and months as a legal CMO are critical in establishing yourself in the business, assessing what is needed in...
Jun 01, 2023 Last tickets remaining for CMO Series Live ⌛ By Natasha Sandamas From an idea late last year, to months of planning, it's hard to believe there are now only two weeks to go until CMO Series Live! We're...
May 31, 2023 Episode 96: Mariana Loose of Alston & Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm By Charlotte Knight Charles Cousins Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces...
May 26, 2023 Storytelling Builds Brand and Culture By Will Eke Storytelling seems to to keep cropping up wherever I go in the world of law and it can be used in very powerful ways. I reported a few...
May 25, 2023 A Purposeful Approach to Successful Law Firm Content Creation - Furia Rubel Communications, Inc. By James Barclay In this episode of On Record PR, Jennifer Simpson Carr goes on record with James Barclay, CEO of Passle Inc., to discuss content...
May 23, 2023 Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD By Charlotte Knight Ed Lovatt Being able to demonstrate and share the knowledge of your firm is at the heart of professional services marketing. On this episode of the...
May 18, 2023 CMO Series EP94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate By Charlotte Knight Ed Lovatt By shifting the business development mindset from asking for work to offering assistance with problem-solving, you will not only deepen...
May 18, 2023 Building a Platform for Content Marketing Success By Charlotte Knight This insightful article by technology experts, 3chillies, shares how Passle helps make creating, publishing, distributing, and reporting...
May 18, 2023 How can lawyers be great at sales? By James Barclay Many lawyers baulk at the word sales. Most law firms do not even use the word sales - but of course, that is exactly what 'business...
May 18, 2023 CMO Series Live: The agenda is here! By Natasha Sandamas Today we officially enter the one month countdown for CMO Series Live, and I'm thrilled to be able to share a first glance at the agenda....
May 17, 2023 Keep On Amplifying: Recap of LMA Annual Conference 2023 By Ed Lovatt The LMA Mid-Atlantic region had a casual catch up today to recap on the brilliant conference nearly a month ago. Chris Fritsch led the...
May 17, 2023 CMO Series Martech Breakdown EP2 - Kyle Alexander of Upper Sigma on Salesforce in Professional Services Firms By Tom Elgar Samuel Page Salesforce has become the pre-eminent CRM in the world. Nearly 150,000 companies use the cloud platform every day for their client...
May 16, 2023 CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Color, Culture, and Leadership: Raising the Next Generation of Marketing Leaders By Charlotte Knight Yasmin Zand Despite the rise of Diversity, Equity & Inclusion programs, there is still a huge disparity in the representation of people of color in...
May 15, 2023 Yasmin's story - a day in the life of a Client Success Consultant at Passle Inc By Sarah Marwood To support us in our quest to hire a new member to our Client Success team, I sat down with our wonderful Yasmin Zand to learn about her...
May 11, 2023 CMO Series EP93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing By Charlotte Knight Alistair Bone Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on...