Does culture sell...
An unfunny joke in Professional Services marketing is that everyone makes the same bold claims: We are different because...
- We really...
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unknownx500
How personalised is your content?
"Hey Marc, this ad is REAL."
This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...
unknownx500
53% of Customer Loyalty is from The Sales Experience
Another way to look at the diagram below is that 'Company and Brand Impact' only contributes 19% to customer loyalty.
Here are the...
unknownx500
Attribution, alignment & strategy - how to address B2B marketing's 3 biggest challenges.
Marketing Week conducted a survey recently, asking B2B marketers about their challenges, how they are adapting and where they still feel...
unknownx500
Royal photographer was found on Instagram!
I've been thinking all weekend of how I can keep finding excuses to talk about the royal wedding in the office...
And during this...
unknownx500
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