Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for...
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Podcasting has become an impactful and popular medium to communicate and connect with individuals and communities across the globe, and...
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The 12th LMA CMO Forum in New York brought together five top legal marketing leaders to share how strategy, AI, and culture are...
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Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens...
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Kelsey Piper is a writer for Vox, who challenged AI to work out where a photo of her kid flying a kite on a beach was taken? AI was able...
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AI is being leveraged in professional services marketing at a rapid rate, yet there are limited examples of successful adoption. In this...
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Showing your expertise through thought leadership is powerful. It can lead to new clients, stronger relationships, or unlock your next...
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The LMA Annual Conference in DC last week was a wonderful celebration of our fabulous community in legal marketing. 1,400+ attendees from...
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Last week, LMA 2025 in Washington, D.C., was jam-packed with phenomenal sessions and speakers. I was lucky enough to tune into a session,...
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In a market where legal work is more specialized than ever and clients expect seamless, high-level expertise across disciplines, law...
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If there was one unifying message at LMA25, it’s this: business development in the legal industry is no longer a support function, it’s a...
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The last morning of the 2025 LMA event in Washington DC started with the always entertaining GC panel. The panel was chaired by...
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Although many marketing and business development leaders are familiar with the Activator research, this excellent session — delivered by...
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We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing. In...
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The LMA annual conference 2025 kicked off a day earlier than normal this year, in the political melting pot of Washington D.C. With...
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One of the many high-quality sessions I was fortunate enough to attend at the 2025 LMA was titled; Aligning Digital Transformation with...
