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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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In professional services firms, being able to demonstrate your firm's knowledge and value to the market is key. Thought leadership sits...
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We have an exciting opportunity for you if you would like to be involved in our AI beta testing group. This will give you access to the...
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Defining and creating a new business development training program in a firm that’s thriving is perhaps more daunting than starting from...
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Once you've decided you want to create a piece of thought leadership, getting started is, in many cases, the most difficult hurdle to...
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It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...
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Dharmesh Shah, Founder of Hubspot in October 2020 tweeted that "next-gen software companies will have a media company embedded inside"....
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The rise of the marketing and business development function within law firms presents new opportunities for those developing a career in...
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The modern landscape of online networking and content creation is very competitive. Just scroll through your LinkedIn feed and you'll be...
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Although the latest figures around surprise growth in November put a 2022 recession in question, one thing that is certain is that...
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Over the past two years we’ve had the pleasure of speaking to some truly inspirational marketing and business development leaders who’ve...
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I continue to be amazed by the potential of ChatGTP. Playing around with how it can support the development of thought leadership and...
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In the ever-changing B2B content marketing landscape, content formats such as blog posts, PDFs, podcasts, and videos are all becoming...
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Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The...
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Last month Passle co-founder, Adam Elgar, and I trooped up to Toronto for the LMA Canada Conference. It was probably one of the best...
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Looking from the outside in, the legal industry may appear slow to change and innovate. But for those working within or alongside law...
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The journey to CMO or Communications leader is often indirect. In many cases, the most successful marketing leaders have wide-ranging...
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In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...