Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-10-08-13-51-30-446-670538e26e2bd27c8257bd39.jpg)
In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-10-02-12-18-54-234-66fd3a2eec2d7c01ab8f8cbd.jpg)
In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-09-25-11-30-57-654-66f3f471be096d8119c091a8.jpg)
In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-09-17-16-39-05-889-66e9b0a9fd15f83eafe05e89.jpg)
In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-09-10-15-19-40-095-66e0638c7f3afd9296c4b7c8.jpg)
Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-09-09-10-49-47-186-66ded2cb74260c2184301a16.jpg)
Thought leadership is something that most legal marketers will be familiar with. Firms spend lots of time and effort on writing articles...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-09-05-07-57-08-893-66d964547c0ee736113ac66b.jpg)
A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-09-03-14-40-17-936-66d71fd10811210c9e02f688.jpg)
Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-09-11-15-42-25-742-66e1ba617f3afd9296c78a9f.jpg)
At our first-ever CMO Series Live conference in New York City this summer, I had the pleasure of attending the first session of the day...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-08-27-12-59-50-705-66cdcdc6b528881b9faf9200.jpg)
Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-08-20-13-00-44-251-66c4937c785ed82b49f8cf4b.jpg)
While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...
/Passle/5742cc953d9474096cef0bdf/SearchServiceImages/2024-08-13-17-18-44-828-66bb9574e561c2a1a17f4b6f.jpg)
In today's competitive professional landscape, standing out requires more than just expertise - it demands strategic action. Shannon...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-08-14-11-01-37-649-66bc8e918a52801e0d618b11.jpg)
Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for...
/Passle/53d0c8edb00e7e0540c9b34b/SearchServiceImages/2024-08-14-08-24-06-947-66bc69a6e561c2a1a180f353.jpg)
Three-quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-08-13-15-11-22-681-66bb779a8a52801e0d5f1ba9.jpg)
Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a...
/Passle/53d0c8edb00e7e0540c9b34b/MediaLibrary/Images/2024-08-13-12-45-06-149-66bb55528a52801e0d5eb893.png)
Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an...
