How to Make your Strategic Account Management Actionable
Understanding your prospects' purchasing intentions can be a difficult beast to navigate as they don't sit statically. A number of...
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Does culture sell...
An unfunny joke in Professional Services marketing is that everyone makes the same bold claims: We are different because...
- We really...
unknownx500
How personalised is your content?
"Hey Marc, this ad is REAL."
This is the slogan for the campaign launched by Lamar Advertising targeting Procter & Gamble's chief brand...
unknownx500
53% of Customer Loyalty is from The Sales Experience
Another way to look at the diagram below is that 'Company and Brand Impact' only contributes 19% to customer loyalty.
Here are the...
unknownx500
Attribution, alignment & strategy - how to address B2B marketing's 3 biggest challenges.
Marketing Week conducted a survey recently, asking B2B marketers about their challenges, how they are adapting and where they still feel...
unknownx500
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