PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Our latest sprint is named after the cocktail 'French 75'. In this sprint, we focused on enhancements to our new product CrossPitch AI,...

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing...

Against a backdrop of increasing external scrutiny and real-time public reaction, the discussion focused on preparing for internal and...

As AI continues to reshape industries, legal marketing and business development professionals are grappling with a new challenge: how to...

At this year’s Legal Marketing Association Europe conference, a standout panel titled "Enabling Sales Through Business Development"...

In an industry built on trust, reputation, and relationships, personal branding isn’t just for rainmakers - it’s essential for legal...

In this research-led session, moderated by Joanna Milne (Head of Practice, BD & Marketing, Totum Partners), the panel explored how...

In a lively and thought-provoking session moderated by Alessandra Almeida Jones (Global CMO, Bryan Cave Leighton Paisner), the panel...

In an era where competition is fierce and client expectations are evolving rapidly, professional services firms are turning to a...

The second talk of the day at the LMA Europe regional conference was led by Connor Kinnear (CMO, Passle), featuring insights from senior...

In a fascinating panel moderated by Peter Skinner (CMO, Wedlake Bell), senior leaders from across the legal sector explored how the role...

At the LMA Europe regional conference, one of the most engaging sessions of the day came in the form of two TED-style talks, offering...

The inaugural LMA Europe Conference kicked off with a fantastic session from Karen Freeman of DCM Insights where she delved into how the...

Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and...

With 59 authors publishing nearly 240 thought leadership pieces since October 2023, Barnes & Thornburg has embraced Passle to empower its...

Known for its powerhouse litigation team, Boies Schiller Flexner had traditionally focused its brand on courtroom excellence rather than...