6/17/2025 10:34:43 AM Announcing CrossPitch AI - Solving the Challenges of Cross-Selling By Adam Elgar As a long-time partner to professional services firms, we’ve seen more need for firms of all sizes to improve the way they cross-sell. In...
5/1/2026 12:42:59 PM LMA 2026 | The AI Pricing Reckoning: What Law Firm BD and Marketing Leaders Need to Know By Charles Cousins “There are now two distinct eras in legal pricing, pre-AI and post-AI. And if your firm is still operating in the former, your clients...
5/1/2026 12:01:28 PM LMA 2026 | Why Lateral Hires Keep Underperforming And What Marketing & BD Leaders Can Do About It. By Charles Cousins The war for lateral partner talent in the legal industry is at its most intense in years. Partner hiring reached a five-year high in...
5/1/2026 11:22:38 AM LMA2026 | How Legal Marketers Can Lead During Mergers By Charles Cousins The legal industry is in a significant consolidation wave right now, recent headline mergers include Winston & Strawn and Taylor Wessing...
4/29/2026 7:02:50 PM LMA 2026 |Change Management + Lawyers: Why Trying to Persuade a Persuader Doesn’t Work By Alex Haidar Most change management frameworks were not built with lawyers in mind. That is the problem Julia Montgomery, Director of Practice...
4/29/2026 5:31:05 PM LMA 2026 | Succession Planning: What is Actually at Stake and Why Firms are Struggling By Alex Haidar In her breakout session at LMA 2026, “Succession Planning with Purpose: Driving Growth and Protecting Relationships”, Jillian Kanter...
4/29/2026 3:18:44 PM CMO Series EP199 - Iwona Kesting of Jones Day on Making MarTech Investment Deliver Firm-Wide Impact By Charles Cousins Charlotte Knight Millie Coote Tom Elgar +1 more... Show less Getting the right MarTech stack in place has never been more critical, yet many firms still struggle with getting the high-stake...
4/29/2026 12:37:37 PM LMA 2026 | How Legal Marketers Can Drive Internal Transformation By Charles Cousins As Vanessa Williams once said, ‘Save the best for last’, and that’s exactly what the LMA did this year. The conference wrapped up with a...
4/28/2026 8:09:46 AM Curiosity as Strategy: Carla Johnson's Keynote at the 2026 LMA Annual Conference By Alex Haidar The LMA Annual Conference kicked off in New Orleans with the keynote "Applied Curiosity: The Hidden Power Behind Breakthrough Ideas" that...
4/28/2026 7:48:56 AM Calibrate Whitepaper: What Law Firm Marketing & Business Development Teams Need By James Barclay Calibrate’s recent white paper on Am Law 200 marketing and business development functions puts evidence behind a problem many law firm...
4/22/2026 2:20:54 PM CMO Series Podcast Special: Raya Blakeley-Glover and Mo Bunnell on Why Cross-Selling Fails and How to Fix It By Charles Cousins Charlotte Knight Millie Coote Cross-selling in law firms isn’t a knowledge problem, it’s an execution problem. Most lawyers know it matters, but few do it consistently...
4/21/2026 10:40:26 AM New Research From Limelight PR and JD Supra Confirms What GCs Have Been Telling Us for Years By Samuel Page James Barclay When we conducted Passle's General Counsel research in 2023, the finding that landed hardest was not the one about time spent, or even...
4/16/2026 1:57:43 PM The unheralded rebirth of thought leadership By Tom Elgar Last year, I was asked to sign off on a loan extension for £1m ($1.4m) for a business I’m involved in. It was a UK government Covid loan...
4/16/2026 10:45:19 AM Trust is more important than ever with AI By Adam Elgar "If you think it's expensive to hire a professional to do the job, wait until you hire an amateur." Red Adair The world's most famous...
4/16/2026 7:34:05 AM What Your Open Rate Isn't Telling You By Sarah Strachan For years, open rates have been the go-to metric for legal marketing professionals measuring the success of their email campaigns, both...
4/15/2026 3:00:45 PM Who's speaking at CMO Series Live 2026 By Natasha Sandamas We’re pleased to share the official speaker lineup for CMO Series Live 2026. This year's program brings together senior leaders who have...
4/15/2026 8:55:23 AM Thomson Reuters 2026: AI in Professional Services Report By Charles Cousins The window for being an AI "early adopter" has closed. That's the blunt message from Thomson Reuters' latest research and for Marketing...