Jun 27, 2024 What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
Oct 08, 2024 CMO Series EP156 - John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events By Will Eke Charlotte Knight In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and...
Oct 02, 2024 CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development By Cam Dobinson Charlotte Knight In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam...
Sep 26, 2024 CMO Series Live Special: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts By Alistair Bone Charlotte Knight Sonali Badul In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez...
Sep 18, 2024 CMO Series Live Special: Trish Lilley on How to Build Influence & Gain Buy-In for Change By Charlotte Knight In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live...
Sep 10, 2024 CMO Series EP155 - Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success By Eugene McCormick Charlotte Knight Sonali Badul Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and...
Sep 09, 2024 A Guide to Thought Leadership for Law Firms By Sonali Badul Charlotte Knight Samuel Page Thought leadership is something that most legal marketers will be familiar with. Firms spend lots of time and effort on writing articles...
Sep 05, 2024 EP4 - CMO Series Digital Masterclass: How to Build Your Website with a Unique Point of Difference By Charlotte Knight A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of...
Sep 03, 2024 CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters By Yasmin Zand Charlotte Knight Sonali Badul Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie...
Sep 02, 2024 How to Build Influence & Gain Buy-In for Change: Insights from Trish Lilley at CMO Series Live 2024 By Charlotte Knight At our first-ever CMO Series Live conference in New York City this summer, I had the pleasure of attending the first session of the day...
Aug 27, 2024 CMO Series EP154 - Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist By Charles Cousins Charlotte Knight Sonali Badul Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...
Aug 20, 2024 CMO Series EP153 - Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts By James Barclay Charlotte Knight Sonali Badul While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...
Aug 14, 2024 Unlocking Success: The Power of Proactive Thought Leadership and Strategic Networking By Ed Lovatt In today's competitive professional landscape, standing out requires more than just expertise - it demands strategic action. Shannon...
Aug 14, 2024 EP3 CMO Series Digital Masterclass: How Thought Leadership Determines Digital Success By Charlotte Knight Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for...
Aug 14, 2024 Lawyers must become thought leaders to win battle for clients, research shows - PSM The Professionals By Charlotte Knight Three-quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely...
Aug 13, 2024 CMO Series EP152 - Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners By Alistair Bone Charlotte Knight Sonali Badul Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a...
Aug 13, 2024 What General Counsel want to see on your firm's website By Samuel Page Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an...