Jun 27, 2024 What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
Nov 12, 2024 EP 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team By Charlotte Knight Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to...
Nov 06, 2024 CMO Series EP158 - Jeff Berardi’s 7 steps to better, more strategic thought leadership By Ed Lovatt Charlotte Knight Sonali Badul Thought leadership is essential to professional services marketing - it provides firms with a powerful platform to showcase their...
Oct 29, 2024 EP7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online By Charlotte Knight Sonali Badul A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise....
Oct 23, 2024 CMO Series Live Special: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI By Eugene McCormick Charlotte Knight Sonali Badul In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene...
Oct 21, 2024 Passle People Podcast: A glance into our Client Success Internship with Jas McDonnell By Sarah Marwood On this latest episode of the People Podcast, I am joined by the lovely Jas McDonnell as she talks us through her experiences as our...
Oct 16, 2024 EP6 - CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites By Charlotte Knight Sonali Badul A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell,...
Oct 15, 2024 CMO Series EP157 - Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO By Will Eke Charlotte Knight While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO...
Oct 09, 2024 EP5 - CMO Series Digital Masterclass: Julie Chodos and Duncan Shaw on What it Takes to Build a World-Class Digital Presence By Charlotte Knight Sonali Badul In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at...
Oct 09, 2024 The one line that tripled law firm news digest subscriptions By Olivia Backon Sarah Strachan Freddy Dobinson Yasmin Zand Julia Howard Catie Anderson +3 more... Show less Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...
Oct 09, 2024 PRODUCT UPDATE: What's new from Passle? By Abigail Taylor Ruth Nossek Our latest sprint, named after the 'Two Flints' brewery in Windsor, primarily focused on developing a new activity email tailored...
Oct 09, 2024 CMO Series Podcast Live: Lex Mundi Annual Conference - Iris Jones of Akerman on How to Stand Out and Deliver Results By Alistair Bone Charlotte Knight Sonali Badul This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was...
Oct 08, 2024 CMO Series EP156 - John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events By Will Eke Charlotte Knight In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and...
Oct 02, 2024 CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development By Cam Dobinson Charlotte Knight In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam...
Sep 26, 2024 CMO Series Live Special: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts By Alistair Bone Charlotte Knight Sonali Badul In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez...
Sep 18, 2024 CMO Series Live Special: Trish Lilley on How to Build Influence & Gain Buy-In for Change By Charlotte Knight In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live...
Sep 10, 2024 CMO Series EP155 - Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success By Eugene McCormick Charlotte Knight Sonali Badul Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and...