"To our shareowners" - Jeff Bezos 100 Million Users Later!
In 1997, Jeff Bezos, Amazon Chief Executive, published the original letter to Amazon's shareholders. Whilst at the time Amazon was, by...
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General Counsel : what do they want from law firms
Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...
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The Challenger Sales Model & The Community of Decision-Makers
I’m currently in the room at TechTarget’s Worldwide ROI Summit listening to a panel discussion with Voula Hantziantonakis (TechTarget),
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Name-checking & Linkedin - a great way to approach senior decision makers
When you share content on LinkedIn you can name-check people to alert them that you think the thing you are sharing will be interesting...
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How to build a winning marketing campaign with Hogan Lovells
During a morning session Jennifer Brooks and Brook Haughey of Hogan Lovells reviewed how they approach a marketing campaign with a...
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