Jun 27, 2024 What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
Dec 06, 2024 PRODUCT UPDATE: What's new from Passle? By Ruth Nossek Abigail Taylor Our latest sprint is named after the cocktail ‘Rusty Nail’. In this sprint, we focused on integrating with MS Entra ID, enhancing the...
Dec 04, 2024 CMO Series EP160 - Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing By Charles Cousins Charlotte Knight Sonali Badul Law firms are an important part of the communities they serve and, as such, should reflect the local culture in their brand and...
Dec 03, 2024 The ROI of thought leadership - insights from IBM By Olivia Backon I recently listened to a podcast that welcomed Cindy Anderson (Global Lead for Thought Leadership Engagement and Eminence) and Anthony...
Nov 27, 2024 Growth & Gratitude: Part 3 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special Thanksgiving edition of the CMO Series Podcast, we take a moment to reflect on the incredible mentors and leaders who...
Nov 26, 2024 Thought leadership best practice from a managing partner By Julia Howard Natasha Sandamas Samuel Page Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the...
Nov 25, 2024 A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special episode, we’re joined by a group of incredible leaders from the legal marketing industry who reflect on the mentors and...
Nov 21, 2024 Celebrating Gratitude: Part 1 - CMO Series Podcast Thanksgiving Special By Charlotte Knight Sonali Badul In this special Thanksgiving edition of the CMO Series Podcast, we bring together an inspiring group of legal marketing professionals to...
Nov 20, 2024 CMO Series EP159 - Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO By Will Eke Charlotte Knight Sonali Badul Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s...
Nov 19, 2024 Insights from the LMA New York General Counsel Forum: Building Effective Relationships with General Counsel By Ed Lovatt The LMA New York General Counsel Forum, hosted at Akin Gump, candidly discussed the evolving dynamics between General Counsel (GCs) and...
Nov 19, 2024 CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence By Charles Cousins Charlotte Knight Samuel Page This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie...
Nov 19, 2024 Legal Lift 2024: Win business by playing the long game, keeping in touch is not too hard! By James Barclay Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
Nov 18, 2024 What decision-makers think about thought leadership in 2024. By Olivia Backon Looking back at 2024, thought leadership research has once again provided a range of insightful outcomes. Not only the success of thought...
Nov 12, 2024 EP 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team By Charlotte Knight Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to...
Nov 06, 2024 CMO Series EP158 - Jeff Berardi’s 7 steps to better, more strategic thought leadership By Ed Lovatt Charlotte Knight Sonali Badul Thought leadership is essential to professional services marketing - it provides firms with a powerful platform to showcase their...
Oct 29, 2024 EP7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online By Charlotte Knight Sonali Badul A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise....
Oct 23, 2024 CMO Series Live Special: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI By Eugene McCormick Charlotte Knight Sonali Badul In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene...