This browser is not actively supported anymore. For the best passle experience, we strongly recommend you upgrade your browser.
hero image of people sitting with documents near table

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

post featured image

CMO Series EP55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms
By Charlotte Knight Will Eke
post featured image

The 2022 Legal Digital Performance Index
By Samuel Page
For the last five years, we've conducted what is probably legal marketing's biggest piece of market analysis. We look at the top firms in...
post featured image

30 Years of LMA in New York: Join us for a Summer Soirée on Thursday, August 11, 2022
By Ed Lovatt
The LMA New York Group is celebrating a massive milestone of 30 years, and in honor of this they are bringing back the popular Summer...
post featured image

Reimagining Client Success - Case Study: Taylor English Duma LLP
By Freddy Dobinson
6 years ago we sat down at Passle and made a commitment to our clients by founding our Client Success Team & Program. Our goals were to...
post featured image

Let's get together - Chicago LMA Summer Social: 16 August 2022 | 5:00 PM Central
By James Barclay
If you are in or near Chicago then come and join us for the LMA (Legal Marketing Association) Chicago Summer Social on Aug 16. The team...
post featured image

Thought Leadership and Employer Brand Go Hand in Hand
By Yasmin Zand
Last week, James Barclay, Freddy Dobinson, and I had the pleasure of joining our client, Taylor English, at their partner conference in...
post featured image

CMO Series EP54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO
By Charlotte Knight Ed Lovatt
In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
post featured image

Why LinkedIn's Upcoming 'Discover' Feature Could be a Game-Changer for Thought Leaders
By Alex Reid
A brand-new LinkedIn feature, designed to help you discover relevant individuals and valuable content from outside your network of...
post featured image

The digital marketing landscape for law firms | Insiders Club webinar
By Natasha Sandamas
For the past 5 years, we’ve analysed the digital performance of the top law firms in terms of their marketing. This involves counting...
post featured image

Push vs Pull - Content Marketing in Professional Services
By Samuel Page
Most firms make thought leadership harder than it needs to be. Before law firms had heard of a CRM, relationship management was...
post featured image

CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm
By Charlotte Knight Charles Cousins
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
post featured image

The future of Content Marketing in professional services(?)
By Samuel Page
The world of content marketing is amazing. During some research for our upcoming Digital Performance Index, I came across this reality...
post featured image

CMO Series EP52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO
By Samuel Page Alistair Bone
Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.  Someone who has experience...
post featured image

The Passle Event Plan: How to Position Yourself as the 'Center of Influence' at your Events
By Freddy Dobinson Yasmin Zand Sarah Strachan +3 more...
This year we have seen the rapid return of in-person events, with many eager to get back in front of clients, colleagues, and prospects. ...
post featured image

CMO Series EP51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career
By Charlotte Knight Eugene McCormick
A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
post featured image

CMO Series EP50 - Celebrating 50 episodes with our picks from the past year
By Charlotte Knight Charles Cousins Will Eke +3 more...
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
post featured image

CMO Series EP49 - Murray Coffey on building the next generation of successful legal professionals
By Charlotte Knight Charles Cousins
Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...
Load more