10 Aug 2022 CMO Series EP55 - Mark Howe of Thompson Dorfman Sweatman LLP on the rise of client-facing BD roles in law firms By Charlotte Knight Will Eke
04 Aug 2022 The 2022 Legal Digital Performance Index By Samuel Page For the last five years, we've conducted what is probably legal marketing's biggest piece of market analysis. We look at the top firms in...
03 Aug 2022 30 Years of LMA in New York: Join us for a Summer Soirée on Thursday, August 11, 2022 By Ed Lovatt The LMA New York Group is celebrating a massive milestone of 30 years, and in honor of this they are bringing back the popular Summer...
02 Aug 2022 Reimagining Client Success - Case Study: Taylor English Duma LLP By Freddy Dobinson 6 years ago we sat down at Passle and made a commitment to our clients by founding our Client Success Team & Program. Our goals were to...
02 Aug 2022 Let's get together - Chicago LMA Summer Social: 16 August 2022 | 5:00 PM Central By James Barclay If you are in or near Chicago then come and join us for the LMA (Legal Marketing Association) Chicago Summer Social on Aug 16. The team...
02 Aug 2022 Thought Leadership and Employer Brand Go Hand in Hand By Yasmin Zand Last week, James Barclay, Freddy Dobinson, and I had the pleasure of joining our client, Taylor English, at their partner conference in...
02 Aug 2022 CMO Series EP54 - Kelly Harbour of Goulston & Storrs on taking the leap to legal CBDO By Charlotte Knight Ed Lovatt In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
01 Aug 2022 Why LinkedIn's Upcoming 'Discover' Feature Could be a Game-Changer for Thought Leaders By Alex Reid A brand-new LinkedIn feature, designed to help you discover relevant individuals and valuable content from outside your network of...
27 Jul 2022 The digital marketing landscape for law firms | Insiders Club webinar By Natasha Sandamas For the past 5 years, we’ve analysed the digital performance of the top law firms in terms of their marketing. This involves counting...
26 Jul 2022 Push vs Pull - Content Marketing in Professional Services By Samuel Page Most firms make thought leadership harder than it needs to be. Before law firms had heard of a CRM, relationship management was...
26 Jul 2022 CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm By Charlotte Knight Charles Cousins The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
25 Jul 2022 The future of Content Marketing in professional services(?) By Samuel Page The world of content marketing is amazing. During some research for our upcoming Digital Performance Index, I came across this reality...
19 Jul 2022 CMO Series EP52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO By Samuel Page Alistair Bone Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm. Someone who has experience...
15 Jul 2022 The Passle Event Plan: How to Position Yourself as the 'Center of Influence' at your Events By Freddy Dobinson Yasmin Zand Sarah Strachan James Barclay Olivia Backon Alex Reid +3 more... Show less This year we have seen the rapid return of in-person events, with many eager to get back in front of clients, colleagues, and prospects. ...
14 Jul 2022 CMO Series EP51 - Gillian Ward of BCLP on crossing lines between industries, firms & job titles to build a successful legal marketing career By Charlotte Knight Eugene McCormick A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
12 Jul 2022 CMO Series EP50 - Celebrating 50 episodes with our picks from the past year By Charlotte Knight Charles Cousins Will Eke Alistair Bone Eugene McCormick Connor Kinnear +3 more... Show less We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
05 Jul 2022 CMO Series EP49 - Murray Coffey on building the next generation of successful legal professionals By Charlotte Knight Charles Cousins Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...