Mar 13, 2023 Announcement: CMO Series Live coming to London By Natasha Sandamas Adam Elgar Samuel Page CMO Series Live, the conference and exhibition that builds on the success of the CMO Series Podcast is to launch in London on Thursday,...
Mar 28, 2023 CMO Series EP84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand By Charlotte Knight Charles Cousins Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams...
Mar 27, 2023 How to schedule a post on LinkedIn By James Barclay You can now schedule a LinkedIn post directly on LinkedIn. You used to be able to do this on 3rd party tools like Buffer or Hootsuite...
Mar 23, 2023 CMO Series REPRESENTS - Embracing Equity: Carving a Path in Professional Services Marketing By Charlotte Knight Celebrating leading female voices during Women’s History Month and beyond, we caught up with a brilliant group of women in professional...
Mar 21, 2023 CMO Series EP83 - Douglas Szabo and Gail Lamarche of Henderson Franklin on responding to crises and the role of law firm leaders By Charlotte Knight Professional service firms are well versed in reacting to large-scale events, whether it’s an economic crisis, a global pandemic or...
Mar 21, 2023 Planting Trees with Thought Leadership & Passle 🌳🌲🌎 By Freddy Dobinson Midway through 2022, Passle partnered with the charity: One Tree Planted to provide a unique incentive for publishing thought leadership....
Mar 16, 2023 CMO Series REPRESENTS - Embracing Equity: Bringing authenticity to professional services marketing By Charlotte Knight On the second episode of CMO Series REPRESENTS, we continue the conversation with leading women in professional services marketing. This...
Mar 16, 2023 Announcing the launch of CMO Series Represents By Charlotte Knight We don't need to dig too deep to uncover why there is still a need for greater representation of marginalised and underrepresented...
Mar 14, 2023 CMO Series EP82 - Judith McKay of McCarthy Tétrault on content and its importance in effective professional services marketing By Charlotte Knight Charles Cousins The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they...
Mar 08, 2023 IWD 2023 #EmbraceEquity By Sarah Marwood Today, the world comes together to celebrate International Women's Day. Why? Well, how long have you got... For a start, the movement...
Mar 08, 2023 CMO Series REPRESENTS - Embracing Equity: The role of mentorship in professional services marketing By Charlotte Knight To celebrate International Women’s Day 2023, we reached out to women across professional services marketing and business development to...
Mar 06, 2023 CMO Series Special: Inspiring and empowering women to be better leaders, mentors, colleagues, and friends - Robyn Addis Founder of #FollowFriday By Yasmin Zand Charlotte Knight In 2020 the amazing Robyn Addis showcased her entrepreneurial spirit, her defiance of the misery of the pandemic and her keen eye for...
Feb 28, 2023 CMO Series EP81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs By Charlotte Knight Ed Lovatt Gaining trust with your firm’s key stakeholders is key to successful marketing and business development. But engaging attorneys in your...
Feb 27, 2023 If you are not a fee earner at a law firm should you create content? By James Barclay Law firms are divided. There are the fee earners - the lawyers - and the fee enablers - those that make it possible for the lawyers to...
Feb 21, 2023 CMO Series EP80 - Anna Hedgepeth of Cranfill Sumner on her personal story about leading change management within a legal BD and marketing team By Charlotte Knight Alistair Bone Marketing and business development professionals are often considered change agents. Shifts in technologies and industries present...
Feb 14, 2023 #FollowFriday Conference - empowering women to be better leaders, mentors, colleagues and friends By Ed Lovatt With International Women's Day right around the corner I wanted to highlight the fantastic initiative that a friend and partner of Passle...
Feb 14, 2023 CMO Series EP79 - Laura Toledo of Nilan Johnson Lewis on Embedding Diversity, Equity and Inclusion in law firm culture By Charlotte Knight Alistair Bone Diversity, Equity and Inclusion. Most law firms have a working group or committee in place to create, communicate and manage their DEI...