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Leveraging Content: Notes from the LMA

Choose your launch sector for Content creation wisely

When we launch at a new client we will typically ask our clients to choose a sector...

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GDPR goes to the heart of Web Giants' strategies

It seems Google is skating on thin ice in its attempts to shield its targeted advertising business (worth $20bn) which relies on data...

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45-48% of business decision-makers said thought leadership directly led to them purchasing from the publishing company.

Enterprise B2B sales and marketing cycles have so many influences on decision-makers. Knowing if one type marketing approach is working...

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How Sales can play a key role in content creation that will make an unaware, engaged prospect or current client buy

Earlier today I watched this webinar by Edelman PR and LinkedIn who have leveraged their high-value network to ask 1300 senior decision...

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