Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of...
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Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie...
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Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...
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While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...
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In today's competitive professional landscape, standing out requires more than just expertise - it demands strategic action. Shannon...
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Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for...
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Three-quarters (76%) of those surveyed for Passle’s Legal Marketing Leadership Survey 2024 felt the value of marketing was not widely...
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Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a...
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Earlier this year, we surveyed Managing Partners at law firms, finding that 50% considered investment in the firm’s digital presence an...
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The heads of large law firms do not feel their marketing communications portray their expertise very well, according to new research.
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In this edition of the Legal Diary, Edward Fennell discusses Passle's Legal Marketing Leadership Research and why it's time for lawyers...
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Welcome to Episode 2 of the CMO Series Digital Masterclass. Today, we’ll explore how thought leadership can transform your firm’s online...
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Law firms must prioritize thought leadership to attract clients, but face internal challenges, as shown in Passle's 2024 Legal Marketing...
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Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and...
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Thought leadership can be the key in your business development strategy, but there are some key principles in ensuring that content is...
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Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help...
