PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting...

Perhaps the single biggest marketing challenge facing firms is that their actual knowledge and ability to deliver results is greater than...

This week we were lucky to welcome Michael Rynowecer, Founder and President of The BTI Consulting Group, to our CMO Series Webinar....

Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm,...

Join us as we celebrate this season of Thanksgiving with our wonderful community of CMO Series Podcast friends.We’re lucky to be joined...

The LMASE Annual Conference didn't disappoint on many levels, but one talk that particularly struck a chord with me was the brilliant...

As the legal industry evolves, marketing professionals play a pivotal role in shaping law firms’ success.  Whether you’re a seasoned...

Earlier this year, Thompson Reuters released their “State of Global Legal Marketing & BD” report. As a piece of research it is well worth...

The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.Today on the...

In the latest episode of the CMO Series REPRESENTS podcast, we delve into the critical mission of creating a safe and supportive...

In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This...

In this episode of the CMO Series, we explore the critical juncture of transitioning into the role of a Chief Marketing Officer. It's a...

Every year, we undertake research aimed at helping professional service firms elevate their marketing and digital performance. Before we...

So, your experts are creating content, sharing their expertise and building their online presence…fantastic! Now you've got metrics like...

On this special episode of the CMO Series Podcast, we hear from Mikkel Keller Stubkjær, Head of Development at Novicell UK, who joined...

Diversity Equity and Inclusion are top of the agenda for many law firms, but there's no silver bullet to effectively implementing...