11/17/2016 2:56:04 PM 5 Content Marketing Trends to Avoid By Passle Attached are the slides from my talk yesterday - slightly modified to be readable on Slideshare, which generally requires thicker and...
11/16/2016 3:20:30 PM Familiarity generates trust (incorrect personalisation does the opposite) By Passle I've had fun hosting part of the Content stage at #IntegratedLive today, which has meant listening to all sorts of fascinating talks,...
11/16/2016 12:46:38 PM Does your content have E-A-T (Expertise, Authoritativeness, Trustworthiness)? By Passle I've just given a talk at #IntegratedLive in front of a packed-out room, sharing 5 content marketing trends to avoid in your strategies....