27 Jun, 2024 What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
20 Nov, 2024 CMO Series EP159 - Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO By Will Eke Charlotte Knight Sonali Badul Looking beyond the legal marketing industry offers invaluable insights and fresh perspectives that can drive true innovation. In today’s...
19 Nov, 2024 Insights from the LMA New York General Counsel Forum: Building Effective Relationships with General Counsel By Ed Lovatt The LMA New York General Counsel Forum, hosted at Akin Gump, candidly discussed the evolving dynamics between General Counsel (GCs) and...
19 Nov, 2024 CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence By Charles Cousins Charlotte Knight Samuel Page This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie...
19 Nov, 2024 Legal Lift 2024: Win business by playing the long game, keeping in touch is not too hard! By James Barclay Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
18 Nov, 2024 What decision-makers think about thought leadership in 2024. By Olivia Backon Looking back at 2024, thought leadership research has once again provided a range of insightful outcomes. Not only the success of thought...
12 Nov, 2024 EP 8 - CMO Series Digital Masterclass: Karen Wilcox on Building Online Success with a Lean Team By Charlotte Knight Building a world-class digital presence is often associated with big budgets and large teams. In this episode, we’re exploring how to...
06 Nov, 2024 CMO Series EP158 - Jeff Berardi’s 7 steps to better, more strategic thought leadership By Ed Lovatt Charlotte Knight Sonali Badul Thought leadership is essential to professional services marketing - it provides firms with a powerful platform to showcase their...
29 Oct, 2024 EP7 - CMO Series Digital Masterclass: Amanda Schneider on How to Integrate Individual and Law Firm Brands Online By Charlotte Knight Sonali Badul A firm's brand establishes credibility and attracts clients, while individual attorneys' brands build trust and showcase expertise....
23 Oct, 2024 CMO Series Live Special: Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI By Eugene McCormick Charlotte Knight Sonali Badul In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene...
21 Oct, 2024 Passle People Podcast: A glance into our Client Success Internship with Jas McDonnell By Sarah Marwood On this latest episode of the People Podcast, I am joined by the lovely Jas McDonnell as she talks us through her experiences as our...
16 Oct, 2024 EP6 - CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites By Charlotte Knight Sonali Badul A successful website build most often begins with a well-crafted RFP. Today, Charlie Knight is joined by Anders Holt, CEO of Novicell,...
15 Oct, 2024 CMO Series EP157 - Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO By Will Eke Charlotte Knight While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO...
09 Oct, 2024 EP5 - CMO Series Digital Masterclass: Julie Chodos and Duncan Shaw on What it Takes to Build a World-Class Digital Presence By Charlotte Knight Sonali Badul In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at...
09 Oct, 2024 The one line that tripled law firm news digest subscriptions By Olivia Backon Sarah Strachan Freddy Dobinson Yasmin Zand Julia Howard Catie Anderson +3 more... Show less Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...
09 Oct, 2024 PRODUCT UPDATE: What's new from Passle? By Abigail Taylor Ruth Nossek Our latest sprint, named after the 'Two Flints' brewery in Windsor, primarily focused on developing a new activity email tailored...
09 Oct, 2024 CMO Series Podcast Live: Lex Mundi Annual Conference - Iris Jones of Akerman on How to Stand Out and Deliver Results By Alistair Bone Charlotte Knight Sonali Badul This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was...