Jun 27, 2024 What is Passle? By Adam Elgar Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs. The...
Oct 15, 2024 CMO Series EP157 - Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO By Will Eke Charlotte Knight While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO...
Oct 09, 2024 EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence By Charlotte Knight Sonali Badul In this episode of the CMO Series Digital Masterclass, Charlie invites Julie Chodos, Chief Marketing and Business Development Officer at...
Oct 09, 2024 The one line that tripled law firm news digest subscriptions By Olivia Backon Sarah Strachan Freddy Dobinson Yasmin Zand Julia Howard Catie Anderson +3 more... Show less Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...
Oct 09, 2024 PRODUCT UPDATE: What's new from Passle? By Abigail Taylor Ruth Nossek Our latest sprint, named after the 'Two Flints' brewery in Windsor, primarily focused on developing a new activity email tailored...
Oct 09, 2024 CMO Series Podcast Live: Lex Mundi Annual Conference - Iris Jones of Akerman on How to Stand Out and Deliver Results By Alistair Bone Charlotte Knight Sonali Badul This special episode of the CMO Series Podcast was recorded live at the Lex Mundi Annual Conference in Toronto where Alistair Bone was...
Oct 08, 2024 CMO Series EP156 - John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events By Will Eke Charlotte Knight In-person events and conferences still hold significant value for legal marketing and BD teams, but choosing the right events and...
Oct 02, 2024 CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development By Cam Dobinson Charlotte Knight In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam...
Sep 26, 2024 CMO Series Live Special: Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts By Alistair Bone Charlotte Knight Sonali Badul In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez...
Sep 18, 2024 CMO Series Live Special: Trish Lilley on How to Build Influence & Gain Buy-In for Change By Charlotte Knight In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live...
Sep 10, 2024 CMO Series EP155 - Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success By Eugene McCormick Charlotte Knight Sonali Badul Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and...
Sep 09, 2024 A Guide to Thought Leadership for Law Firms By Sonali Badul Charlotte Knight Samuel Page Thought leadership is something that most legal marketers will be familiar with. Firms spend lots of time and effort on writing articles...
Sep 05, 2024 EP4 - CMO Series Digital Masterclass: How to Build Your Website with a Unique Point of Difference By Charlotte Knight A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of...
Sep 03, 2024 CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters By Yasmin Zand Charlotte Knight Sonali Badul Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie...
Sep 02, 2024 How to Build Influence & Gain Buy-In for Change: Insights from Trish Lilley at CMO Series Live 2024 By Charlotte Knight At our first-ever CMO Series Live conference in New York City this summer, I had the pleasure of attending the first session of the day...
Aug 27, 2024 CMO Series EP154 - Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist By Charles Cousins Charlotte Knight Sonali Badul Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...
Aug 20, 2024 CMO Series EP153 - Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts By James Barclay Charlotte Knight Sonali Badul While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...