About me

I’m Head of Design at Passle and a multidisciplinary designer with many years of experience across product, UX/UI, mobile, web, branding, graphic design and photography.

I look after all things design at Passle — shaping and continuously improving our web and mobile products, while evolving and protecting our brand and visual identity. I also oversee design across the wider Passle ecosystem, from CMO Series brands and marketing to events, conference stands, presentations and publications.

I love turning complex ideas into experiences that feel simple, intuitive and distinctive. My broad design background means I’m equally happy thinking through a user journey, refining a mobile interface, developing a brand or creating something for the physical world.

As AI transforms how we create, I’m particularly interested in embracing new tools while providing the experienced design eye and direction that keeps everything thoughtful, high-quality, consistent and unmistakably Passle.

Outside Passle, I build websites and photograph people and events. I also love to travel, dance, swim and do yoga.