Earlier this month, we hosted our inaugural CMO Series Live event at The Brewery in London, with over 200 clients, guests, and partners.
It was a wonderful, thought-provoking day bringing together CMOs and BD leaders from professional services, alongside key technology partners, agencies and trusted advisors. The full-day conference gave everyone the chance to listen to, learn and reflect on content delivered across two streams that focused on marketing strategy and technology. The day culminated with an evening of networking and catching up with industry peers in the sunshine.
We are very pleased to say that it was a hugely successful day, and here is our overview of the day's events in pictures. More photographs can also be viewed in our photo gallery for the CMO Series Live event.
CMO Series Live begins ...
The day kicked off after some scrumptious breakfast offerings with the Opening Keynote from Passle: The Motivations for Digital Transformation delivered by Connor Kinnear, Chief Marketing Officer at Passle.
The morning continued with two different streams: Martech Breakdown and Marketing Strategy ...
Enter Composable: The Future of Website Architecture (Martech breakdown)
First up in the tech stream, Enter Composable: The Future of Website Architecture with Mikkel Keller Stubjær, Head of Development at Novicell and Chris Eatherton, Digital Marketing Delivery Director at AlixPartners.
Mikkel was able to clearly unpack the structure of composable architecture (using lego bricks), alongside Chris, who, with his Mack to the future! presentation explained how AlixPartners moved from an outdated website to implementing a new approach using composable architecture.
Cranking Up Your Content Marketing: What GCs Want (Marketing strategy)
The Data Down-Low: How Weightmans Transformed Data for BD (Martech breakdown)
The second tech talk of the day focused on The Data Down-Low: How Weightmans Transformed Data for BD, presented by Sarah-Jane Howitt, Business Development and Marketing Director, Partner at Weightmans and Alex Reid, Senior Client Success Consultant at Passle.
Broadcasting Your Brand: How to Build a Successful Podcast (Marketing Strategy)
The second marketing talk provided a very insightful view on Broadcasting Your Brand: How to Build a Successful Podcast. Gemma Lyon, Head of Marketing Communications at Macfarlanes and Charlotte Knight, Marketing & Communications Manager at Passle discussed both Macfarlanes' and Passle's approach to podcasting and its role within the content marketing mix.
Inside the Build of a Law Firm Website (Martech Breakdown)
Third up under the martech stream: Inside the Build of a Law Firm Website, hosted by Sarah Strachan, Client Success Manager at Passle. Sarah led discussions with Phil Tyler, Digital Lead – Marketing Communications and Alex Walker, Digital Marketing & Performance Manager, both from Lewis Silkin, alongside Bryan Archer, Co-owner at 3Chillies. They covered off where to start when embarking on a new website build, how to manage different stakeholder needs, timelines and budgets, and how to future-proof your website, integrating different technologies.
Behind the Scenes of a Digital-First Business (Marketing Strategy)
The third session under the marketing stream covered Behind the Scenes of a Digital-First Business, with Mary-Anne Russell, Managing Director, Marketing and Sales Enablement at AMS and hosted by the very entertaining Cam Dobinson, Business Development Director at Passle.
"Thank you to the team at Passle for a brilliant session and thank you for asking me to be part of the CMO live conference. Cam Dobinson and I took to the stage to speak about all things marketing transformation, the importance of simple KPIs as your ‘true north’ and the key to getting buy-in. Great to see so many faces from days gone by too!" - Mary-Anne
The lunchtime slot ...
More delicious food at lunchtime and the chance to catch up with old friends - and make new ones.
The afternoon continued with more martech and marketing sessions ...
AI in Content Marketing – Passle’s Experience So Far (Martech breakdown)
Definitely not the usual 'after lunch graveyard slot' – the hotly anticipated martech session AI in Content Marketing – Passle’s Experience So Far, with Barney O’Kelly, Head of Digital Marketing at AlixPartners and hosted by Freddy Dobinson, Head of Client Experience at Passle. Hugely entertaining and insightful, they discussed all things AI in the legal content marketing space in front of a full house.
"For anyone preparing to give a presentation on AI, the first thing you need to do is ask AI to make you look like an AI expert. Step in mine & Barney O'Kelly's new headshots! Had a blast presenting together on the topic of AI in Content Marketing at Passle's CMO Series Live event." -
The story of a Successful Rebrand: Travers Smith (Marketing Strategy)
Everyone stops for tea (and networking) ...
The mid-afternoon tea break (in true British style) also included a set of one-minute elevator-pitch style presentations from our digital partners and exhibitors: 3chillies, Headscape Limited, Intapp, Lexology, Litera, Living Group, Mondaq, Novicell UK, Peppermint Technology, Ridgeway Digital and Vuture by Marigold.
The last two sessions of the day ...
The last two sessions of the day brought everyone together to focus on experiences and key takeaways to support the delivery of effective content marketing and building a successful website at enterprise scale.
Cutting Through the Noise: 4 Simple Steps to Deliver Effective Content Marketing
Cutting Through the Noise: 4 Simple Steps to Deliver Effective Content MarketingWill Eke, Senior Vice President at Passle, included discussions around personal experiences and very useful takeaways from our four speakers:
Kelly DavisonRaj Aujla, Head of Communications at Charles Russell Speechlys, Naomi Butson, Corporate Communications Manager at Marks & Clerk and Nilam Vora, Senior Strategic Initiatives Manager at Linklaters.
, Marketing Manager at Boodle Hatfield,
"Passle is our one-stop-shop for everything." -
How to Successfully Build a Website at Enterprise Scale: Ankura’s Journey
Our final session of the day included the engaging Crossley Sanford, Managing Director, Marketing & Communications at Ankura, discussing How to Successfully Build a Website at Enterprise Scale: Ankura’s Journey, hosted by Alistair Bone, VP Sales at Passle.
"Passle gave us the opportunity to personally brand our people...
There is no other technology out there that is so seamlessly integrated." -
It was such a fantastic day, full of positive vibes and excitement around sharing valuable insights and knowledge specifically focused on marketing strategy and technology.
The networking continued in the evening sunshine for many more hours ... Here's to another CMO Series Live next year! Watch this space...
Finally, a very big thank you to all our fabulous speakers, digital partners and exhibitors, our very own Natasha Sandamas – and clients and guests – without you all, it wouldn't have been such a well-received and successful day.