02 Oct, 2024 CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development By Cam Dobinson Charlotte Knight In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer. Cam...
16 Jul, 2024 CMO Series EP148 - Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services By Cam Dobinson Charlotte Knight Sonali Badul Marketing in confidential services comes with distinct challenges and requires a strategic approach to establish and sustain trust. In...
29 May, 2024 CMO Series EP143 - Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing By Cam Dobinson Charlotte Knight In this episode of the CMO Series podcast, we explore the evolving dynamics of client relationships within professional services. Join us...
07 May, 2024 CMO Series EP140 - Brenton Anderson of Dentons on Value Led BD, the Biggest Missed Opportunity for Professional Services? By Cam Dobinson Charlotte Knight “Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD...
23 Apr, 2024 CMO Series EP139 - Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey By Cam Dobinson Charlotte Knight In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the...
20 Feb, 2024 CMO Series EP132 - Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development By Cam Dobinson Charlotte Knight Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function....
28 Nov, 2023 CMO Series EP122 - Emily McKeown Of Godfrey & Kahn On Authentic Business Development - Building An Approach That Fits Your Market & People By Charlotte Knight Cam Dobinson Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm,...
05 Oct, 2023 The High Tide Conference 2023 By Natasha Sandamas Cam Dobinson We’re very much looking forward to attending the upcoming The High Tide conference in Paris, hosted by the IBA Law Firm Management...