20 Feb, 2024 CMO Series EP132 - Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development By Cam Dobinson Charlotte Knight Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function....
28 Nov, 2023 CMO Series EP122 - Emily McKeown Of Godfrey & Kahn On Authentic Business Development - Building An Approach That Fits Your Market & People By Charlotte Knight Cam Dobinson Legal business development has its best practices, but every firm is different. An effective approach to BD is one that fits the firm,...
05 Oct, 2023 The High Tide Conference 2023 By Natasha Sandamas Cam Dobinson We’re very much looking forward to attending the upcoming The High Tide conference in Paris, hosted by the IBA Law Firm Management...
08 Aug, 2023 CMO Series EP106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development By Agnieszka Chorzepa Cam Dobinson Charlotte Knight Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive...
18 Jul, 2023 CMO Series EP103 - Áine Bryn of Marsh McLennan UK on Demonstrating the Strategic Credibility of the Marketing Function By Charlotte Knight Cam Dobinson On today’s episode of the CMO Series, we shed light on an often-misunderstood aspect of professional services firms - the marketing...
27 Jun, 2023 CMO Series Live: How to Successfully Build a Website at Enterprise Scale - Ankura's Journey By Cam Dobinson Alistair Bone Last week Passle hosted the inaugural CMO Series Live Conference. The keynote speech was hosted by my colleague Alistair Bone, joined by...
23 Jun, 2023 CMO Series Live: Behind the Scenes of a Digital-First Business By Alistair Bone In an ever-shifting world, what does it mean to be a digital-first business? Well last week at the inaugural CMO Series Live Conference,...
08 Nov, 2022 5x Better LinkedIn Performance with Author-Centric Publication By Samuel Page Cam Dobinson At Passle, we've worked alongside the world's top professional services firms to distil why some firms thought leadership programs...