Aug 08, 2023 CMO Series EP106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development By Agnieszka Chorzepa Cam Dobinson Charlotte Knight Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive...
Jul 18, 2023 CMO Series EP103 - Áine Bryn of Marsh McLennan UK on Demonstrating the Strategic Credibility of the Marketing Function By Charlotte Knight Cam Dobinson On today’s episode of the CMO Series, we shed light on an often-misunderstood aspect of professional services firms - the marketing...
Jun 27, 2023 CMO Series Live: How to Successfully Build a Website at Enterprise Scale - Ankura's Journey By Cam Dobinson Alistair Bone Last week Passle hosted the inaugural CMO Series Live Conference. The keynote speech was hosted by my colleague Alistair Bone, joined by...
Jun 23, 2023 CMO Series Live: Behind the Scenes of a Digital-First Business By Alistair Bone In an ever-shifting world, what does it mean to be a digital-first business? Well last week at the inaugural CMO Series Live Conference,...
Nov 08, 2022 5x Better LinkedIn Performance with Author-Centric Publication By Samuel Page Cam Dobinson Alex Reid At Passle, we've worked alongside the world's top professional services firms to distil why some firms thought leadership programs...
Oct 19, 2022 4 Pillars of Successful Thought Leadership - Author-Centric Publication By Samuel Page Cam Dobinson Thought leadership programs that run efficiently and deliver impact for their firms have conquered the 4 pillars of successful thought...
Oct 04, 2022 PM Forum Conference - Developing and Implementing Strategy By Cam Dobinson Whether you are planning your family holiday or setting out objectives for a work project, we are all strategising on a regular basis....
Sep 06, 2022 CMO Series EP60 - Mike Mellor of Pryor Cashman on the role of data in influencing the direction of the firm By Charlotte Knight Cam Dobinson Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...