Cam Dobinson

Aug 08, 2023

CMO Series EP106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development

By Agnieszka Chorzepa Cam Dobinson Charlotte Knight

Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive...

Jul 18, 2023

By Charlotte Knight Cam Dobinson

On today’s episode of the CMO Series, we shed light on an often-misunderstood aspect of professional services firms - the marketing...

Jun 27, 2023

By Cam Dobinson Alistair Bone

Last week Passle hosted the inaugural CMO Series Live Conference. The keynote speech was hosted by my colleague Alistair Bone, joined by...

Jun 23, 2023

By Alistair Bone

In an ever-shifting world, what does it mean to be a digital-first business? Well last week at the inaugural CMO Series Live Conference,...

Nov 08, 2022

By Samuel Page Cam Dobinson Alex Reid

At Passle, we've worked alongside the world's top professional services firms to distil why some firms thought leadership programs...

Oct 19, 2022

By Samuel Page Cam Dobinson

Thought leadership programs that run efficiently and deliver impact for their firms have conquered the 4 pillars of successful thought...

Oct 04, 2022

By Cam Dobinson

Whether you are planning your family holiday or setting out objectives for a work project, we are all strategising on a regular basis....

Sep 06, 2022

By Charlotte Knight Cam Dobinson

Increasingly sophisticated CRM systems and data tools mean firms are now able to take a truly data-led approach to their marketing and...