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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

The High Tide Conference 2023

We’re very much looking forward to attending the upcoming The High Tide conference in Paris, hosted by the IBA Law Firm Management Committee. 

Taking place the day before the IBA annual conference, The High Tide provides a forum for advanced education and an opportunity to foster meaningful connections with colleagues from the global legal business development and marketing community. 

📆 Sunday, 29th October 

📍 Paris 

Sessions throughout the day will be interspersed with short Tech Talks from industry experts discussing new and emerging technologies. 

Our very own Cam Dobinson is thrilled to be joining the line up as part of these short talks, taking to the stage to discuss how a content-first digital experience can help to establish your firm as a thought leader with General Counsel. 

Other speakers will include general counsel of leading companies, chief marketing officers, chief client offices, business development professionals and experts in artificial intelligence and technology, and topics will include everything from managing client expectations, to the future state of business development, and the impact of emerging technologies and AI. 

The one-day conference will also provide the opportunity to hear directly from general counsel at top companies as they explain what they are looking for in a law firm, what matters to them when selecting representation and how to retain them as clients once engaged. 

More reasons to attend: 

✅ CMO panel discussing the evolving BD & Marketing team - how do they run their teams and what might change in the coming years? 

✅ Tech talks on the new marketing technology transforming the legal industry - what will soon be indispensable to leading law firms? 

✅ Networking with BD and marketing professionals from leading firms around the world - explore collaboration and new opportunities. 

To join us, make sure you reserve your place by 13th October!

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technology, e2e, professional services, marketing, best practice, events