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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future...
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Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
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In the twists and turns of a career in legal marketing & BD, making the jump to CMO or CBDO stands out as possibly the most daunting. Our...
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The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
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A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger...
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We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...
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International expansion has been on the cards for several law firms in recent years, but few firms manage to truly think globally when it...