Sep 19, 2023 CMO Series EP113 - Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens By Will Eke Charlotte Knight The pivotal role of marketing and communications in successfully launching the news of a law firm merger cannot be underestimated....
Sep 12, 2023 CMO Series EP112 - Ashley Horne of Womble Bond Dickinson on Taking a Campaign Approach to Legal Content Marketing By Ed Lovatt Charlotte Knight Creating engaging content is one thing, but producing a stand-out campaign that delivers added value to your clients is the key to legal...
Sep 07, 2023 CMO Series EP111 - Rich Bracken on Establishing Meaningful Connections: A Sneak Peek at LMA MidWest ‘23 By Ed Lovatt Charlotte Knight Building relationships and establishing meaningful connections, both with clients and attorneys, is a fundamental facet of a legal...
Sep 05, 2023 CMO Series EP110 - Delivering Successful Research Projects: What Legal Marketers Need to Know By Charlotte Knight In this episode of the CMO Series Podcast, we dive into what it takes to deliver a successful research project; sharing top tips for...
Aug 23, 2023 CMO Series EP108 - Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset By Alistair Bone Charlotte Knight Every CMO in professional services approaches their role from a unique perspective.On today’s episode of the CMO Series Podcast, we...
Aug 15, 2023 CMO Series EP107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change By Alistair Bone Charlotte Knight The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed...
Aug 08, 2023 CMO Series EP106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development By Agnieszka Chorzepa Cam Dobinson Charlotte Knight Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive...
Aug 01, 2023 CMO Series EP105 - Megan Senese of Stage on taking a client-first approach to legal business development By Agnieszka Chorzepa Ed Lovatt Charlotte Knight While understanding the client's needs is a fundamental skill in legal business development, traditional protocols and precedents can...