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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can...
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Managing the firm’s reputation is perhaps one of the most critical roles a legal marketing function can play. Actively managing how the...
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Here at Passle we are often approached by marketing teams within professional services firms that are after a solution to their lack of...
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Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are...
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We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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In New York last Thursday, we had the pleasure and opportunity at Passle, to facilitate an intimate event with 20 CMOs and senior BD folk...
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I recently had the pleasure of attending the 2022 Lawyer Marketing Leadership Summit. One of the stand-out sessions was around the...
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There was a big ending to the premiership at the weekend and for those of you that watched it, it could quite easily have gone either...