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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Legal News Reach Interviews Alistair Bone of Passle
By Alistair Bone
NLR Web Content Specialist Shelby Garrett is joined by Alistair Bone, Vice President with Passle to discuss the latest in law firm...
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CMO Series EP67 - Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm
By Charlotte Knight Alistair Bone
Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the...
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CMO Series EP56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community
By Charlotte Knight Alistair Bone
Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future...
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CMO Series EP52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO
By Samuel Page Alistair Bone
Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.  Someone who has experience...
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CMO Series EP50 - Celebrating 50 episodes with our picks from the past year
By Charlotte Knight Charles Cousins Will Eke +3 more...
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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CMO Series EP47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
By Charlotte Knight Alistair Bone
Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders...
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The Lawyer Marketing Leadership Summit 2022: How to communicate the value of Marketing & BD
By Alistair Bone Samuel Page
Although Marketing and Business Development functions have begun to take a more prominent role in the strategy of professional services...
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CMO Series EP44: Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
By Charlotte Knight Alistair Bone
In part two of our conversation with Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and...
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