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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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CMO Series EP56 - Jenna Grange of Davis Graham & Stubbs LLP on running an effective Alumni Community
By Charlotte Knight Alistair Bone
Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future...
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CMO Series EP52 - Erin Dimry of DLA Piper on growth, mentoring, and the role of the CMO
By Samuel Page Alistair Bone
Growth, mentorship and developing the team is arguably one of the most important roles of the CMO in a firm.  Someone who has experience...
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CMO Series EP50 - Celebrating 50 episodes with our picks from the past year
By Charlotte Knight Charles Cousins Will Eke +3 more...
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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CMO Series EP47 - Kate Pearch of Morris, Manning & Martin, LLP on being an agent for change as a legal Marketing & BD professional
By Charlotte Knight Alistair Bone
Law firms are notoriously governed by precedent and what has come before. So how do you approach managing multiple different stakeholders...
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The Lawyer Marketing Leadership Summit 2022: How to communicate the value of Marketing & BD
By Alistair Bone Samuel Page
Although Marketing and Business Development functions have begun to take a more prominent role in the strategy of professional services...
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CMO Series EP44: Part 2 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
By Charlotte Knight Alistair Bone
In part two of our conversation with Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and...
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CMO Series EP44: Part 1 - Amanda Bruno and Debra Hare of Morgan Lewis on how to innovate for legal marketing and BD success
By Charlotte Knight Alistair Bone
It’s often thought that law firms are traditionally slow to move and innovate. Legal BD and marketing professionals know that doesn’t...
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What can Law Firms take from the Natural World when it comes to ESG?
By Alistair Bone
At the recent ESG conference hosted by the fantastic PSMG, we were fortunate enough to listen to the impressive Alexander Rhodes, Partner...
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