Creating more leaders - How winning firms create a leadership process
The recent, often VC-driven "cult of the CEO" suggests that for a company to succeed, the leader must define a clear direction for their...
About Me
Passle enables bright, busy experts to create timely & authentic content for their blog, newsletters, social channels and, crucially, their sales team.
Our clients include Grant Thornton (accountancy), Freshfields (law), Deloitte (advisory), Oracle (software), Ketchum (PR) and many others.
Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems.
Serverside was bought by the good people of Gemalto N.V. in 2012.
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Google: how to get 100% for SEO
Google has (finally!) released a service to check your website’s SEO. This is a huge relief for everyone in B2B marketing as we can now...
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Just wait a sec while I get these 1,723 LinkedIn profiles up to scratch...
One of the classic objections to going ahead with Passle is maybe best characterised as "let’s not run before we can walk".
The idea...
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Your customers need your help!
A fascinating article from HBR on buying processes in B2B. The idea is that the buyer, with the greatest information source the world has...
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In B2B, buying has changed, but selling hasn't
Spend more than a few minutes at a B2B marketing event and someone will bring up the statistic that 69% of the buyer journey happens...
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