Google BERT aims to kill off the SEO agency
From the earliest days of the search engines, there has been an on-going battle between the search engines, Google in particular, and the...
About Me
Passle enables bright, busy experts to create timely & authentic content for their blog, newsletters, social channels and, crucially, their sales team.
Our clients include Freshfields, DLA Piper & Linklaters (law), Deloitte & Grant Thornton (advisory), NTT & Illumio (cyber security), Ketchum & Hotwire (PR) and many others.
Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems.
Serverside was bought by the good people of Gemalto N.V. in 2012.
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The 5 levels of B2B purchasing - by Bain
A really interesting piece of research by Bain Consulting - reported by the Harvard Business Review.
The 40 different drivers of action...
Our beautiful, new automated digest system
The idea of sending the latest insights from your experts to their clients in a timely and efficient way is by no means new. But it is...
Enhance your client management with the Peak-end Rule
Daniel Kahneman won the Nobel prize for Economics in 2002, despite never taking an Economics class.
In this video he talks about his...
"80 percent of success is just showing up"
As my kids start taking exams, I am reminded how, when we are young, it is easy to think that clever people are just clever. They say...
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