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Tom Elgar

Co-founder at Passle

Oxford & London, United Kingdom

About Me

Passle enables bright, busy experts to create timely & authentic content for their websites, newsletters and social channels.  Our clients include Grant Thornton (accountancy), Freshfields (law), PwC (advisory), Close Brothers (Financial Services), NTT (software), Ketchum (PR) and many others.

Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems. 

Serverside was bought by the good people of Gemalto N.V. in 2012. 

Tom Elgar's Passles

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B2B Content Marketing

B2B Content Marketing

Passle in the Press

Passle in the Press


Thoughts on Account-Based Marketing

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Cialdini's 6 principles of influence: Liking

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...

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The best names for companies

I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...

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unknownx500 Neticola

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The Science of Persuasion [video]

If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...

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