Dimension Data CMO, Ruth Rowan and the Content Cross-Hairs
Recently, we have been looking at ways to express, in a simple way, the various steps in Expert-to-Expert Marketing. So I was rather...
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About Me
Passle enables bright, busy experts to create timely & authentic content for their websites, newsletters and social channels. Our clients include Grant Thornton (accountancy), Freshfields (law), PwC (advisory), Close Brothers (Financial Services), NTT (software), Ketchum (PR) and many others.
Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems.
Serverside was bought by the good people of Gemalto N.V. in 2012.
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Cialdini's 6 principles of influence: Liking
A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...
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The best names for companies
I have often wondered why firms, and particularly professional services firms so often name their firms after their founders. Have they...
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Neticola
How to sell Professional Services? Harvard Business Review's 1966 advice still holds true today
This HBR article from 1966 is the first I have ever seen to have really analysed the psychology and processes behind the purchase of...
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familymwr
The Science of Persuasion [video]
If you are in the business of creating a trusting relationship with your customers, then please do take 10 minutes to watch this...
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