Encourage 'masters' to create more content.
I just love this wonderful ranty, sweary post on Reddit "Content Marketing is Broken".
To summarise, there is so much non-expert,...
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About Me
Passle enables bright, busy experts to create timely & authentic content for their websites, newsletters and social channels. Our clients include Grant Thornton (accountancy), Freshfields (law), PwC (advisory), Close Brothers (Financial Services), NTT (software), Ketchum (PR) and many others.
Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems.
Serverside was bought by the good people of Gemalto N.V. in 2012.
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Cialdini's 6 principles of influence: Reciprocity
A couple of years ago I went to a talk by Paul Smith, Chairman of Eversheds, who ran through his business development techniques. As...
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JanetR3
Shapr - the Professional networking Tinder
"MEET INSPIRING PEOPLE, SHAPE YOUR LIFE! Swipe for 1 minute each day and make the connections you didn't expect."
Shapr is a mobile-first...
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Honesty is No.1 trait for brands on Social Media
Here at Passle Towers, we love to crash on endlessly about the paramount importance of "authenticity" and "trust" in your communications.
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I Saw This And Thought Of You...
We are presently rolling out ISTATOY™ - our new sales-focused demand generation tool.
One aspect of this process is that it makes it very...
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