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Tom Elgar

Co-founder at Passle

Oxford & London, United Kingdom

About Me

Passle enables bright, busy experts to create timely & authentic content for their websites, newsletters and social channels.  Our clients include Grant Thornton (accountancy), Freshfields (law), PwC (advisory), Close Brothers (Financial Services), NTT (software), Ketchum (PR) and many others.

Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems. 

Serverside was bought by the good people of Gemalto N.V. in 2012. 

Tom Elgar's Passles

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B2B Content Marketing

B2B Content Marketing

Passle in the Press

Passle in the Press


Thoughts on Account-Based Marketing

3 0 18

Repetition is the mother of all learning.

Or as we chant at Passle Towers (while doing burpees): "Repetitio mater studiorum est!"

Nonsense aside, it is not a new observation that...

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1 0 23

Dimension Data CMO, Ruth Rowan and the Content Cross-Hairs

Recently, we have been looking at ways to express, in a simple way, the various steps in Expert-to-Expert Marketing. So I was rather...

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6 1 97

Cialdini's 6 principles of influence: Liking

A few years ago I worked at a company called Serverside Group. We made the software so that you could customise your payment cards - in...

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