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Tom Elgar

Co-founder at Passle

Oxford & London, United Kingdom

About Me

Passle enables bright, busy experts to create timely & authentic content for their websites, newsletters and social channels.  Our clients include Grant Thornton (accountancy), Freshfields (law), PwC (advisory), Close Brothers (Financial Services), NTT (software), Ketchum (PR) and many others.

Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems. 

Serverside was bought by the good people of Gemalto N.V. in 2012. 

Tom Elgar's Passles

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Passle in the Press

Passle in the Press

ABM

Thoughts on Account-Based Marketing

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General Counsel : what do they want from law firms

Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...

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Silos and the Waitrose counter

Two or three years back I went to a B2B event on Innovation. The panel had all sorts of grand ideas about 'ideation' - which is...

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The MTEX show - looks to be worth a trip

Today and tomorrow, the Passle team will be exhibiting at the Marketing Technology Expo 2018. It looks to be one of the first really big...

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The 5 levels of B2B purchasing - by Bain

A really interesting piece of research by Bain Consulting - reported by the Harvard Business Review.

The 40 different drivers of action...

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