Two key concepts for professional services marketing
Randy Shattuck is an advisor to mid-sized professional services firms. These firms are big enough to have a dedicated marketing team but...
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About Me
Passle enables bright, busy experts to create timely & authentic content for their blog, newsletters, social channels and, crucially, their sales team.
Our clients include Grant Thornton (accountancy), Freshfields (law), Deloitte (advisory), Oracle (software), Ketchum (PR) and many others.
Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems.
Serverside was bought by the good people of Gemalto N.V. in 2012.
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How to align sales and marketing in ABM
Last week I was lucky to join the B2B Marketing ABM roundtable. There were a number of issues raised but one topic (the topic that will...
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Does culture sell...
An unfunny joke in Professional Services marketing is that everyone makes the same bold claims: We are different because...
- We really...
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Leveraging Content: Notes from the LMA
Choose your launch sector for Content creation wisely
When we launch at a new client we will typically ask our clients to choose a sector...
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General Counsel: what do they want from law firms
Last week the Passle caravan headed to New Orleans to the LMA, a spring in our step and hope in our hearts. Six hours of jet lag and a...
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