Tom Elgar

Co-founder, Passle

About me

Cross-selling & thought leadership software for professional services firms.

With CrossPitch AI firms can finally address the challenges of cross-selling head-on. CrossPitch is an easy to implement system that enables cross-selling but also provides clear feedback on how the firm can perform better.

Our clients include A&O Shearman, Deloitte, Reed Smith, Freshfields, Alix Partners, Ropes & Gray and around 100 other leading Professional Services firms.

8/7/2026 12:10:44 PM

Pardon the interruption: how Passle solves collaboration headaches

By Samuel Page Tom Elgar

Recently we met with a Partner at a regional law firm in the UK. Their leadership team had been investing time and resource into...

6/29/2026 1:20:58 PM

Appius launch new Passle-Sitecore Integration

By Tom Elgar

We're excited to announce that Passle partner Appius has launched a Passle–Sitecore integration accelerator, now available in the...

5/20/2026 1:57:05 PM

CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay

By James Barclay Tom Elgar Charlotte Knight +1 more...

55% of law firms say cross-selling is one of their most important levers for revenue growth, yet only 19% strongly agree they're...

5/13/2026 1:21:51 PM

CMO Series EP200 - Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms

By Eugene McCormick Charlotte Knight Dionne Cole +2 more...

Law firms talk a lot about client relationships. But turning that into something consistent, scalable and truly integrated across a firm...

5/1/2026 7:52:47 AM

FTC v. Uber: California Court Allows Claims against Uber One Subscription to Proceed

By Tom Elgar

A federal judge in the Northern District of California ruled on Uber’s motion to dismiss a case brought by the Federal Trade Commission...

4/29/2026 3:18:44 PM

CMO Series EP199 - Iwona Kesting of Jones Day on Making MarTech Investment Deliver Firm-Wide Impact

By Charles Cousins Charlotte Knight Millie Coote +1 more...

Getting the right MarTech stack in place has never been more critical, yet many firms still struggle with getting the high-stake...

4/16/2026 1:57:43 PM

The unheralded rebirth of thought leadership

By Tom Elgar

Last year, I was asked to sign off on a loan extension for £1m ($1.4m) for a business I’m involved in. It was a UK government Covid loan...

4/14/2026 10:04:54 AM

CMO Series EP198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear

By Charles Cousins Charlotte Knight Millie Coote +1 more...

Business development is something every law firm talks about, but far fewer truly embed it into the day-to-day habits of their lawyers. ...

PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Tom Elgar

About me

Pardon the interruption: how Passle solves collaboration headaches

Appius launch new Passle-Sitecore Integration

CMO Series Podcast Special: Unpacking the 2026 Cross-Selling & Collaboration Report with James Barclay

CMO Series EP200 - Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms

FTC v. Uber: California Court Allows Claims against Uber One Subscription to Proceed

CMO Series EP199 - Iwona Kesting of Jones Day on Making MarTech Investment Deliver Firm-Wide Impact

The unheralded rebirth of thought leadership

CMO Series EP198 - Gemma Francis of Gemma Francis Consulting on The Lessons In-House BD Teams Need to Hear

+44 (0)20 3970 3403 (UK)

+1 (240) 206-5406 (US)