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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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How to manage your web 'build'
By Tom Elgar
In Professional Services, it is pretty typical to rebuild the main corporate website once every five years. The typical design process to...
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Podcast: The modern way to build your firm's website with Mikkel Keller Stubkjær & Tom Elgar
By Tom Elgar Samuel Page
A website project can be some of the most difficult work professional services marketers will face in their careers, they are risky,...
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CMO Series EP66 - Tom Elgar on the four pillars of effective content marketing in professional services
By Charlotte Knight Tom Elgar
Marketing and BD professionals have a wealth of tools and channels at their fingertips to create and share valuable thought leadership...
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The 4 essential pillars of successful professional services content marketing programs
By Tom Elgar Adam Elgar Samuel Page
In professional services firms, being able to demonstrate your firm's knowledge and value to the market is key. Thought leadership sits...
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How 19 top law and consulting firms tripled their email effectiveness overnight
By Alex Reid Tom Elgar Samuel Page
There are two kinds of email marketing programs at professional services firms: Email marketing programs that work, positioning their...
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Passle's New CMS Integration
By Tom Elgar Samuel Page
Content created on Passle used to sit as part of part of a built for purpose content hub powered by the Passle platform. In the last few...
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The Lawyer Marketing Leadership Summit: Differentiating between law and firm brands
By Tom Elgar
Differentiating legal brands is well understood to be really hard to do. Of course, you have a great culture. Of course, you are...
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What digital distribution channels should a law firm use?
By Tom Elgar
For firms looking to maximise the reach of their content, there are a number of options but as Mark Ritson puts it in the video...
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