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Tom Elgar

Co-founder at Passle

Oxford & London, United Kingdom

About Me

Passle enables bright, busy experts to create timely & authentic content for their websites, newsletters and social channels.  Our clients include Grant Thornton (accountancy), Freshfields (law), PwC (advisory), Close Brothers (Financial Services), NTT (software), Ketchum (PR) and many others.

Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems. 

Serverside was bought by the good people of Gemalto N.V. in 2012. 

Tom Elgar's Passles

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B2B Content Marketing

B2B Content Marketing

Passle in the Press

Passle in the Press

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I Saw This And Thought Of You...

We are presently rolling out ISTATOY™ - our new sales-focused demand generation tool. 

One aspect of this process is that it makes it very...

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Authentic communication and the Daily Mail

It really does show the power of 'being yourself' in modern communications when you get the Daily Mail advocating that the Conservative...

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The future of tech - final article by Walt Mossberg

Please do read this excellent article by veteran tech columnist Walt Mossberg. 

His premise, that there has been a continuum from the...

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Erm... Annoying filler words and sales outcomes

One of the markers of good public speaking is to avoid 'ums' & 'erms' we are told. Filler words distract the listener from your message...

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For Truthful not "Truthy" content - ask an expert

Fact-checking should be a key part of your content strategy, say MarketingProfs. They argue that if a major aim of your B2B content plan...

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