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A fascinating article from HBR on buying processes in B2B. The idea is that the buyer, with the greatest information source the world has...
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About Me
Passle enables bright, busy experts to create timely & authentic content for their blog, newsletters, social channels and, crucially, their sales team.
Our clients include Grant Thornton (accountancy), Freshfields (law), Deloitte (advisory), Oracle (software), Ketchum (PR) and many others.
Previously I ran a company called Serverside Group, again with my brother. We made the software so you can get a picture of your kids or cat or whatever on your payment cards. Well over 100m card designs have been created through our systems.
Serverside was bought by the good people of Gemalto N.V. in 2012.
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In B2B, buying has changed, but selling hasn't
Spend more than a few minutes at a B2B marketing event and someone will bring up the statistic that 69% of the buyer journey happens...
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Making Rain at Scale
First up at Rainmaker 2018, we were delighted to have Andrea Clatworthy, the doyen of Account-Based Marketing, running through the key...
Brilliant bluffers guide to Copywriting
Empathy is the key to great copy (sales, leadership and business in general) according to Jay Abraham. But how do you get insight into...
Oracle's three steps to modern technology marketing
Emmanuel Obadia was brought in to Oracle from Salesforce to lead and refresh the marketing of their SAAS offerings.
His message to...
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