How are the most successful legal thought leadership programs staffed and structured?

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Firms that sell their knowledge as services are uniquely placed to market themselves with thought leadership. In no other industry can...

The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...

A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and budget.

At the start of his book "How Brands Grow" Professor Byron Sharp draws parallels between the world of early medicine and the marketing...

You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...

The PSMG have once again provided one of the highlights of the Professional Services Marketing calendar with their 2021 conference.

This...

Every year we conduct our legal thought leadership report into how the top law firms in the US and the UK compare for thought leadership....