10 "marketing speak" terms to axe from your content
In my career, I’ve definitely been guilty at times of writing a lot of complicated things but saying very little.
I still cringe every...
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Samuel Page
Marketing Lead at Passle
London, United Kingdom
- 7880854439
- sam.p@passle.net
- http://www.passle.net
About Me
Marketing Lead for Passle, the Expert-to-Expert Sales and Marketing platform.
I drive Passle's marketing efforts across our different channels from events to social - supported always by our own platform.
Before Passle, I lived in New Zealand and worked with one of New Zealand's leading technology companies, marketing to Healthcare, Legal, Law Enforcement & Government Industries. Before that I worked in as a Marketing Consultant, advising dozens of companies on their marketing strategy and value proposition.
With my colleagues at Passle, I help busy experts demonstrate their expertise to open doors, deepen customer engagement and drive growth for their organisations.
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The 1/10/100 rule for thought leadership
Guy Kawasaki is one of the original marketers responsible for the success of the Apple Mac.
He popularised the 10/20/30 rule which I...
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Report: Only 53% of salespeople make target - sellers have not adapted to changing buyer behaviour
Marketers and salespeople have known for some time that buyers are reaching out to vendors less and less.
There is an excellent study here...
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What do account based marketers actually do?
As part of a project I’ve been looking at, I’ve been reading more and more on Account-Based Marketing. A lot of people are talking about...
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Expertise in storytelling - the devil is in the detail.
So much of what we consume we hardly consider.
I'd never thought much about the calendar notifications I hear all the time until I watched...
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