One of our new clients had linked the blog output of their Partners to their bonuses. The result, twice as much content!
Sadly twice as much content actually meant 3 extra posts in the month of May. And back to 2 in June :)
In-house legal marketing professionals know that legal blogging is important, and they are frustrated. Why you ask? There’s no easy way to get lawyers to blog. Yes, marketers can provide content ideas, ghostwrite and create editorial calendars. Yes, they can provide articles that prove that legal blogging works, but almost every lawyer will choose billable work over legal blogging – and why wouldn’t they? With billable targets and demanding clients, legal blogging is the furthest thing from their minds.