About me

Yasmin Zand leads the North American Client Success team at Passle, where she partners with many of the largest law firms in the United States to help their attorneys build visibility, deepen client relationships, and grow business through consistent, authentic thought leadership.

Since joining Passle, Yasmin has worked with AmLaw 200 firms on everything from firmwide platform rollouts and content strategy to lateral partner integration and cross-selling programs powered by CrossPitch AI. Her focus is simple: making sure every firm she works with sees real, measurable value, whether that means stronger client engagement, better adoption across practice groups, or new revenue from cross-practice collaboration.

Yasmin is based in Washington, DC. Outside of client work, she co-organizes ChangeMakers, a recurring event series bringing together CMOs and marketing leaders from top law firms to share what is working in legal business development.