6/30/2025 1:01:47 PM Barnes & Thornburg: Building a Smarter Approach to Cross-Selling with CrossPitch AI By Eugene McCormick Yasmin Zand Charlotte Knight With 59 authors publishing nearly 240 thought leadership pieces since October 2023, Barnes & Thornburg has embraced Passle to empower its...
6/30/2025 12:41:23 PM Boies Schiller Flexner: Bringing Attorney Voices to the Forefront with Passle By Eugene McCormick Yasmin Zand Charlotte Knight Known for its powerhouse litigation team, Boies Schiller Flexner had traditionally focused its brand on courtroom excellence rather than...
6/30/2025 11:07:39 AM Axinn: Proving the Power of Thought Leadership with Passle By Will Eke Yasmin Zand Charlotte Knight When Axinn launched Passle in October 2023, it marked a pivotal moment in the firm’s marketing and business development journey. With a...
6/30/2025 10:54:11 AM Baker Botts: Empowering Thought Leadership at Scale By Alistair Bone Yasmin Zand Charlotte Knight Since implementing Passle in July 2023, Baker Botts has rapidly transformed its approach to thought leadership and content delivery. ...
5/1/2025 6:49:08 PM LMA 2025 | The Biggest Missed Opportunity for Growth: Harnessing AI for Cross-Selling By James Barclay Yasmin Zand In a market where legal work is more specialized than ever and clients expect seamless, high-level expertise across disciplines, law...
1/14/2025 2:03:53 PM CMO Series EP162 - Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win By Yasmin Zand Charlotte Knight Sonali Badul In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create...
10/9/2024 1:21:38 PM The one line that tripled law firm news digest subscriptions By Olivia Backon Sarah Strachan Freddy Dobinson Yasmin Zand Catie Anderson +2 more... Show less Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...
9/3/2024 3:22:43 PM CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters By Yasmin Zand Charlotte Knight Sonali Badul Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie...