17 Jun 2022 Implementing a New CRM for Improved Business Development By James Barclay For law firms looking to improve their business relationships while also grow their business, they need to modernize their technology and...
09 Jun 2022 Announcing Passle & Mondaq's Data Integration By James Barclay One of the biggest challenges in any thought leadership program is demonstrating the impact that thought leadership has for the business...
19 May 2022 Business Development is just helping people By James Barclay I love this definition: "Business Development is cultivating opportunities to help people" given by Katrina Johnson when she talks with...
10 May 2022 How to Use Content With Paid Campaigns to Drive Sales for Professional Service Providers By James Barclay Our attention spans continue to decline thanks to a never-ending flow of content via technology tools and platforms. However, most...
04 May 2022 Infographic: How to Create an Effective Content Process By James Barclay Delivering well-written and timely content is crucial. However, if your firm doesn't have a plan in place for developing, dispersing and...
03 May 2022 It's Martech Day! Check out the latest Marketing Technology Landscape 2022 Map By James Barclay Today (May 3rd) is Martech Day apparently. It means that Scott Brinker and Frans Riemersma of MartechTribe have once again pulled...
22 Mar 2022 CMO Series EP33 - Karen Wilcox of Taylor English on scaling a marketing function to meet the needs of an ambitious, high growth firm By Charlotte Knight James Barclay Ambitious firms rely on and demand more from their marketing teams, putting pressure on stretched marketers to achieve more and to scale...
22 Feb 2022 CMO Series EP29 - Burr and Forman on aligning marketing and BD activities with the firm’s overall strategy By Charlotte Knight James Barclay James Barclay hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board...