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James Barclay

Director at Passle

London, United Kingdom

About Me

I have been helping professionals use the internet to enhance their businesses since 1995 first at FC Business Intelligence in London, Serverside in NZ and now Passle back in London. When I have not been doing that I have been sailing.

James Barclay's Passles

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8 content marketing mistakes

Here at Passle, we talk about Content Marketing day in and day out. We think of content marketing as 'show what you know to drive people...

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Personal branding - no one likes a showoff

This morning I saw this graphic from Gartners (thanks, Tim Hughes).  'Buyers spend more time buying through digital channels than...

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If you share it - make sure you read it first...

When it comes to content marketing we are - of course - keen for shares.  We hope our contacts will share our content widening our...

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To quote Monty Python 'You're all individuals'

I have always worked in Business to Business (B2B) sales.  We call it B2B but really it's not - it's me selling to another person in...

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Facebook moves to prioritise person to person content

Last week Mark Zuckerberg vowed to change the way content is presented to Facebook Users - "We've gotten feedback from our community that...

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