James Barclay

Aug 20, 2024

CMO Series EP153 - Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts

By James Barclay Charlotte Knight Sonali Badul

While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...

Jul 24, 2024

By Yasmin Zand Ed Lovatt James Barclay +1 more...

Morris James has built its approach to digital marketing around showcasing the knowledge of its lawyers. Dawn Sheiker, director of client...

Jun 19, 2024

By James Barclay

fSquared Marketing has focused on Artificial Intelligence (AI) for this year's Legal Marketing Trends. I was particularly interested in...

Apr 01, 2024

By James Barclay

If you are attending the Legal Marketing Association National Conference in San Diego this week, be sure to add this session to your...

Aug 30, 2023

By Samuel Page James Barclay

Last week, Gartner released the results of their 2023 Martech Survey in which they identified that 63% of marketing leaders planned to...

Jul 17, 2023

By Sarah Strachan Connor Kinnear James Barclay +1 more...

Since becoming a client in November 2019, Reed Smith has implemented Passle as a critical component of their global thought leadership...

Jul 11, 2023

By Charlotte Knight James Barclay

Effective Key Client programs can be the defining factor to the overall success of a firm. In this episode, we delve into the world of...

Jun 17, 2023

By James Barclay

For digital decision-makers, the pace of change can be intensely fast. Whether your firm is facing radical new customer demands, a merger...