19 Nov, 2024 Legal Lift 2024: Win business by playing the long game, keeping in touch is not too hard! By James Barclay Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
20 Aug, 2024 CMO Series EP153 - Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts By James Barclay Charlotte Knight Sonali Badul While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...
24 Jul, 2024 Morris James put expertise at the heart of their website rebuild with Passle & LISI By Yasmin Zand Ed Lovatt James Barclay Samuel Page +1 more... Show less Morris James has built its approach to digital marketing around showcasing the knowledge of its lawyers. Dawn Sheiker, director of client...
19 Jun, 2024 Make the most of AI to transform your legal marketing content By James Barclay fSquared Marketing has focused on Artificial Intelligence (AI) for this year's Legal Marketing Trends. I was particularly interested in...
01 Apr, 2024 LMA National must-attend session: CMO Series Podcast Live with CMBDO of DLA Piper By James Barclay If you are attending the Legal Marketing Association National Conference in San Diego this week, be sure to add this session to your...
30 Aug, 2023 Passle's approach to making generative AI easy to adopt at your firm. By Samuel Page James Barclay Last week, Gartner released the results of their 2023 Martech Survey in which they identified that 63% of marketing leaders planned to...
17 Jul, 2023 Reed Smith smoothly adopt & build momentum with Passle By Sarah Strachan Connor Kinnear James Barclay Samuel Page +1 more... Show less Since becoming a client in November 2019, Reed Smith has implemented Passle as a critical component of their global thought leadership...
11 Jul, 2023 CMO Series EP102 - Michelle Murray on Key Client Programs: What Your Firm Needs to Know By Charlotte Knight James Barclay Effective Key Client programs can be the defining factor to the overall success of a firm. In this episode, we delve into the world of...