5/16/2025 6:19:47 PM LMA CMO Forum NYC: Insights from the Frontlines of Law Firm Innovation By James Barclay The 12th LMA CMO Forum in New York brought together five top legal marketing leaders to share how strategy, AI, and culture are...
5/2/2025 12:49:03 PM Legal Marketing Conference 2025 - highlights and summaries from across the community By James Barclay The LMA Annual Conference in DC last week was a wonderful celebration of our fabulous community in legal marketing. 1,400+ attendees from...
5/1/2025 6:49:08 PM LMA 2025 | The Biggest Missed Opportunity for Growth: Harnessing AI for Cross-Selling By James Barclay Yasmin Zand In a market where legal work is more specialized than ever and clients expect seamless, high-level expertise across disciplines, law...
5/1/2025 9:43:54 AM LMA 2025 | The Anatomy Of A Successful Sales Pursuit: Insights From Clients By Will Eke James Barclay The last morning of the 2025 LMA event in Washington DC started with the always entertaining GC panel. The panel was chaired by...
4/16/2025 12:42:06 PM CMO Series EP171 - Wendy Bernero of Yate Collaborative on Igniting Your Cross-Selling by Delivering Client Value By James Barclay Charlotte Knight Dionne Cole Every law firm strives to achieve year-on-year profitable revenue growth. As the industry continues to grow more competitive, firms are...
2/25/2025 2:30:58 PM CMO Series EP168 - Joe Palermo and Greg Fleischmann on The Evolving Role of Marketing: What CMOs Need to Know in 2025 By James Barclay Charlotte Knight Dionne Cole The world of business development and marketing in law firms is constantly changing as professionals work to adapt to new challenges,...
11/19/2024 8:42:41 AM Legal Lift 2024: Win business by playing the long game, keeping in touch is not too hard! By James Barclay Last week, I had the pleasure of attending and sponsoring the Legal Lift event. David Ackert and his team at Pipeline Plus brought...
8/20/2024 1:14:10 PM CMO Series EP153 - Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts By James Barclay Charlotte Knight Sonali Badul While CMOs shape the marketing strategy and brand alignment for new programs, Business Development Managers (BDMs) have a unique insight...