99% of online ad clicks can be fraudulent
There has been a move away from "vanity" metrics in digital marketing over the last few years, driven by scepticism about the value of a...
About Me
Co-founder of Passle, the Expert-to-Expert Sales and Marketing platform.
I have been involved in the Internet since it's early commercialisation. I was a Co-founder of Streamingmedia.com (an events company in San Francisco) and Serverside Group (personalised Visa and MasterCard card technology)
In between these companies, I skippered a sailing boat, with my family, across the North and South Atlantic and from the Caribbean to New Zealand.
Adam Elgar's Passles
Most Liked
Most Popular
Content Sales - what we can learn from the old school
I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...
EY's hero content: how to be 'one of us' not another 'one of them'
Dyslexia influences at least 1 in 10 people, apparently. Given how dramatically it can affect a child's education and hence career...
Why you need to demonstrate that your firm are 'true professionals'
Harvard Business Review published a great article in 1966 that looked in detail at how people buy and sell Professional Services and how...
If you want people to change, give them something to lose.
Psychologically, losing things is twice as powerful as gaining things so it stands to reason that we should motivate change through fear...
As a free user, you can follow Passle and like posts.
To repost this post to your own Passle blog, you will need to upgrade your account.
For plans and pricing, please contact our sales team at sales@passle.net
Master Expert-to-Expert Marketing
Join our subscribers and get insights like these once a week
