How to demonstrate Subject Matter Expertise
I met with the CEO of a software consultancy recently and the conversation moved to the subject of Subject Matter Experts (or SMEs in...
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Adam Elgar
Co-Founder at Passle
Oxford, United Kingdom
- 07703 824772
- adam@passle.net
- www.adamelgar.com
- Contact me
About Me
I am currently a Co-founder of Passle, where we are looking to change the way people communicate their expertise. Passle endeavours to enable the busy experts to have an authentic online presence that does justice to their education and experience.
Previous to Passle, I have been involved in the Internet since it's early commercialisation. I was a Co-founder of Streamingmedia.com (an events company in San Francisco) and Serverside Group (personalised Visa and MasterCard card technology)
In between these companies, I skippered a sailing boat, with my family, across the North and South Atlantic and from the Caribbean to New Zealand.
Adam Elgar's Passles
Best Practice to get the most from Passle
B2B Content Marketing
Latest Top Passle Posts
Mainly Technology and Business
Thoughts on Account-Based Marketing
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Short-form outperforms Long-form - Edelman and LinkedIn
Edelman and LinkedIn have done some research on what works with Thought Leadership. Some of the findings are quite surprising. Not least,...
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The hills are alive*
How Account-Based Marketing fits with Expert-to-Expert Sales
Account-Based Marketing is, at it's core, a reaction of marketers to the increasing ineffectiveness of broader-brushed marketing...
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Why it's important to have a content plan
We looked at the relative success of our authors, comparing those that we know to have a plan with those that we do not know about.
What...
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LinkedIn announces Native Video
LinkedIn are adding video as a media type to their network. With additional information about who watched the videos and for how long.
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