Personal Authenticity vs Brand Authenticity
When dealing with Consumer communications, it would seem the word "authentic" is viewed as somewhat bogus. And indeed, the concept that...
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Adam Elgar
Co-Founder at Passle
Oxford, United Kingdom
- 07703 824772
- adam@passle.net
- www.adamelgar.com
- Contact me
About Me
I am currently a Co-founder of Passle, where we are looking to change the way people communicate their expertise. Passle endeavours to enable the busy experts to have an authentic online presence that does justice to their education and experience.
Previous to Passle, I have been involved in the Internet since it's early commercialisation. I was a Co-founder of Streamingmedia.com (an events company in San Francisco) and Serverside Group (personalised Visa and MasterCard card technology)
In between these companies, I skippered a sailing boat, with my family, across the North and South Atlantic and from the Caribbean to New Zealand.
Adam Elgar's Passles
Best Practice to get the most from Passle
B2B Content Marketing
Latest Top Passle Posts
Mainly Technology and Business
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How to really persuade
A little over a year ago I wrote a post about a short (2 minute) presentation given by Alastair Campbell. I revisited it today and was...
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Communicating under pressure
The article below is from the FT and it deals with how powerful leaders need to communicate with people better. The section I've quoted...
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The Cost of Selling in Expert Businesses
In traditional businesses, the term "Cost of Sales" is a very useful measure of the performance of a business. However, in many modern...
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User Stories as a content topic
User stories are a way of introducing a product or a feature in a way that is easily understood. They have the dual benefits of being all...
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