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Adam Elgar

Co-Founder at Passle

Oxford, United Kingdom

About Me

I am currently a Co-founder of Passle, where we are looking to change the way people communicate their expertise. Passle endeavours to enable the busy experts to have an authentic online presence that does justice to their education and experience. 

Previous to Passle, I have been involved in the Internet since it's early commercialisation. I was a Co-founder of Streamingmedia.com (an events company in San Francisco) and Serverside Group (personalised Visa and MasterCard card technology) 

In between these companies, I skippered a sailing boat, with my family, across the North and South Atlantic and from the Caribbean to New Zealand.

Adam Elgar's Passles

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Best Practice to get the most from Passle

B2B Content Marketing

B2B Content Marketing

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The point of content in ABM

I was reading a couple of articles this morning about Account Based Marketing and was taken with the article below by Mark Amtower which...

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The GDPR opportunity to reset relationships

Tom Libretto of Pegasystems talks below about the effects of GDPR and how it represents both a burden and an opportunity. Specifically,...

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Cirque du Soleil in B2B Marketing

I attended a rather brilliant event last night, hosted by one of our clients, everis. The theme of the event was "Attitude" and it was...

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The place for human stories in B2B marketing

In business-to-consumer product marketing, there has been a concerted move toward brand backstories (usually involving a founder and...

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Expert-to-Expert Marketing

High-value Business-to-Business sales happen Expert-to-Expert.

It is a simple fact that Experts buy and sell some of the most valuable...

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