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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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We published the 2021 UK Legal Thought Leadership Index this week, and one of the key findings is that there has been an explosion of...

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Making an effort to over-communicate has become a feature of working from home. As the Economist argues, managers cannot expect that...

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The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...

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Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....

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Like most businesses, we have seen a lot of change in the last few months and, having dealt with the trauma of moving to lockdown, are...

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Last Thursday, we held our first Insider Club event of 2021. It brought together some brilliant leaders in Legal and Professional...

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