Practice makes Permanent
There seem to be three types of people when it comes to establishing desirable behaviours. There are
- Those who are entirely...
About Me
Co-founder of Passle, the Expert-to-Expert Sales and Marketing platform.
I have been involved in the Internet since it's early commercialisation. I was a Co-founder of Streamingmedia.com (an events company in San Francisco) and Serverside Group (personalised Visa and MasterCard card technology)
In between these companies, I skippered a sailing boat, with my family, across the North and South Atlantic and from the Caribbean to New Zealand.
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99% of online ad clicks can be fraudulent
There has been a move away from "vanity" metrics in digital marketing over the last few years, driven by scepticism about the value of a...
Content Sales - what we can learn from the old school
I recently met with a senior sales professional at a global software company and while we were talking about using content to advance...
EY's hero content: how to be 'one of us' not another 'one of them'
Dyslexia influences at least 1 in 10 people, apparently. Given how dramatically it can affect a child's education and hence career...
Why you need to demonstrate that your firm are 'true professionals'
Harvard Business Review published a great article in 1966 that looked in detail at how people buy and sell Professional Services and how...
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