Influencing everyone involved in a buying decision
A challenge that faces large organisations as they become well known for a particularly successful product or service is that, whilst...
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Adam Elgar
Co-Founder at Passle
Oxford, United Kingdom
- 07703 824772
- adam@passle.net
- http://www.passle.net
About Me
I am currently a Co-founder of Passle, the Expert-to-Expert Sales and Marketing platform.
Previous to Passle, I have been involved in the Internet since it's early commercialisation. I was a Co-founder of Streamingmedia.com (an events company in San Francisco) and Serverside Group (personalised Visa and MasterCard card technology)
In between these companies, I skippered a sailing boat, with my family, across the North and South Atlantic and from the Caribbean to New Zealand.
Adam Elgar's Passles
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B2B events industry is bigger than Oil and Gas
Events are an important part of the marketing mix but I was unaware of the sheer scale of the B2B spend on events. Here are a few of the...
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Spearfish marketing
A few years ago, I was lucky enough to spend some time in the Gambier Isles in French Polynesia. The reefs there have ciguatera which...
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Don't make infomercial content
7 minutes and 45 seconds into this podcast, Gary Vaynerchuk makes a point about how he views himself and the content he creates which is...
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Why does Content influence so effectively?
I had an interesting conversation recently with Sam Page here at Passle, during which he asked why Content is so influential in...
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