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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| 1 minute read

What is Passle?

Passle is a Content Marketing Platform with workflows that are optimized for the needs of professional advisory firms. 

Passle makes it really easy for busy professionals, be they lawyers, consultants, or other advisors, to create online content that demonstrates their expertise and engages their clients. 

Content created can be published more or less anywhere, whether that be on our own pages, a client's site, specialist distribution networks, through an employee advocacy tool, a microsite, or an app. 

We also give individual feedback to the subject-matter specialists on the reach of their posts and the organizations they have influenced through each channel, which drives far better engagement and enables the professionals to understand the return they get on their time invested. 

We started out as a commentary blogging tool because it is so time-efficient but now we support all media formats; all of which are usable by the experts but controlled by our simple, proven governance processes.

We also have a large number of integrations, from 100 million beautiful copyright-compliant images, to a full set of APIs and CMS plugins, all created with the complex needs of the professional services firm in mind.

Through integrations with distribution partner networks such as Lexology, JD Supra and Mondaq, Passle can deliver 'who read what' information directly to the authors - driving more engagement, more posts and more post reads. 

There is, of course, a vast amount that I've not even touched on so if you'd like to know more, please do get in touch.

Passle empowers busy professionals to publish thought leadership more often and more effectively.

Tags

passle, content marketing, legal marketing, headless cms, cms, best practice
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