Don’t give up on Google Plus just yet! While its future looked bleak back in September when Google stopped making the platform a requirement for creating a Google account, it seems announcements of its imminent demise were premature.

Martin Shervington argues that Google is still a force to be reckoned with by outlining the many advantages of the platform. In particular, Google Hangout and Hangout-on-Air (HOA) are useful ways of connecting with an audience or taking a video call. Circles is another great tool, making it easy to target and control your content.

With still more than 300 million active users per month, and with posts appearing directly on Google Search, it’s worth investing time on.