As a long-time partner to professional services firms, we’ve seen more need for firms of all sizes to improve the way they cross-sell. In fact, when we asked more than 150 legal CMOs what their biggest opportunity for growth was, 84% of them said “cross-selling”. 

We’re stepping up to help, and we’re proud to launch our new product, CrossPitch AI.

CrossPitch AI is a new platform, built from the ground up with AI at its heart to solve the two core challenges of cross-selling. To provide the right information to those already coming to you looking for new services, and to build connections within your firm around the expertise you are able to provide.

CrossPitch AI’s Search function allows natural language to match professionals by name, location, sector, expertise, and role, making finding the right lawyer at a firm much easier. The result is a complete transformation of attorney search from borderline useless, to a smart tool for your clients and staff.

Alongside Search, CrossPitch AI’s Send function helps lawyers tap into firm-wide expertise, with alerts that cross-reference published content with lawyer profiles. By building connections around your expertise, you are creating trust, awareness and an easy pathway to facilitate cross-selling.