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The core challenge marketers and business development professionals face is taking a new client from a place where they know nothing...
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Charles Cousins
Business Development Director at Passle
London / Abingdon / Cambridge, United Kingdom
About Me
Olympic athlete making the transition into the business world, bringing with me the skills I have developed from many years training and competing at elite level for Great Britain.
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The secret sauce of a successful Employee Advocacy programme - PM Forum Session with Yvonne Boateng
This week the PM Forum hosted a fantastic session with Yvonne Boateng, employee advocacy expert and Director of Social Media Advocacy at...
The Lawyer Marketing Leadership Summit - Finding your firms USP(/Brand)
The Lawyer Marketing Leadership Summit 2020 kicked things off with a panel discussion on how to expand your recognition and establish...
Demonstrate your expertise and win new business - tips from Linda Orton, CMO at Alvarez & Marsal
Last week I attended a fantastic session at the virtual LMA Conference where Passle's Connor Kinnear was joined by Linda Orton, CMO at...
How Marketers can shift from 'Business Services' to 'Trusted Advisor' within their firms - Passle Podcast with Rippan Vig
For many legal and professional services becoming a trusted advisor to clients is the holy grail. But, actually, on an individual level,...
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