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Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...
PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS
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Thought leadership can be the key in your business development strategy, but there are some key principles in ensuring that content is...
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In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year,...
Since their Passle launch in November 2020, Shearman & Sterling had made remarkable strides using Passle to demonstrate the knowledge...
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Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional...
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Last week at the PSMG Annual Conference, I attended an outstanding session with Alex Lowe from DCM Insights, Gemma Prescott from Intapp,...
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The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top...
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The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to...
