Jan 25, 2023 CMO Series EP76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm By Charlotte Knight Charles Cousins It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...
Jan 16, 2023 Thought leadership could be even more powerful in an economic downturn By Charles Cousins Although the latest figures around surprise growth in November put a 2022 recession in question, one thing that is certain is that...
Oct 13, 2022 Passle People Podcast: Episode 1 with Charles Cousins By Charles Cousins Sarah Marwood Charlotte Knight We’re thrilled to bring you the first episode in a new series: The Passle People Podcast.On the series, our Talent and HR Lead, Sarah...
Oct 03, 2022 PM Forum Conference - Lessons learnt from deploying Martech By Charles Cousins Successful deployment of marketing technologies is not always straightforward, especially in a law firm. However you can do several...
Aug 23, 2022 CMO Series EP58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives By Charlotte Knight Charles Cousins On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
Jul 26, 2022 CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm By Charlotte Knight Charles Cousins The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
Jul 12, 2022 CMO Series EP50 - Celebrating 50 episodes with our picks from the past year By Charlotte Knight Charles Cousins Will Eke Alistair Bone Eugene McCormick Connor Kinnear +3 more... Show less We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
Jul 05, 2022 CMO Series EP49 - Murray Coffey on building the next generation of successful legal professionals By Charlotte Knight Charles Cousins Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...