24 Jul, 2024 A&O Shearman chose Passle to drive thought leadership on new merged website By Freddy Dobinson Olivia Backon Charles Cousins Will Eke Samuel Page +2 more... Show less Since their Passle launch in November 2020, Shearman & Sterling had made remarkable strides using Passle to demonstrate the knowledge...
24 Jul, 2024 CMO Series EP149 - Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal By Charles Cousins Charlotte Knight Sonali Badul Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional...
01 Jul, 2024 The Rainmaker Genome & The Future of Business Development - PSMG Conference Session Summary By Charles Cousins Last week at the PSMG Annual Conference, I attended an outstanding session with Alex Lowe from DCM Insights, Gemma Prescott from Intapp,...
11 Jun, 2024 CMO Series EP145 - John Neidecker of Norris McLaughlin on The Evolving Role Of Thought Leadership In Legal Marketing By Charles Cousins Charlotte Knight Sonali Badul The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top...
06 Jun, 2024 CMO Series EP144 - Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team By Charles Cousins Charlotte Knight The impact of AI in legal marketing and business development is still relatively unknown. While we hear professionals are adopting AI to...
29 May, 2024 This is exactly why lawyers should create thought leadership By Charles Cousins Samuel Page Dan Geey is a Partner in the Sports Group at Sheridans, working with a variety of clubs and athletes helping them with transfers and...
21 May, 2024 CMO Series EP142 - Sivan Koenig Galinsky of BFKN on Crafting an Award-Winning Website in a Mid-Size Firm By Charles Cousins Charlotte Knight Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is...
31 Jan, 2024 Commit, Connect, Create - Three behaviours of Rainmakers in law firms (HBR Summary) By Charles Cousins A recent report from the Harvard Business Review looked into the Five Business-Development Profiles types of lawyers. It was strikingly...