Charles Cousins

May 31, 2023

Episode 96: Mariana Loose of Alston & Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm

By Charlotte Knight Charles Cousins

Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces...

Apr 25, 2023

By Charlotte Knight Charles Cousins

Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and...

Apr 11, 2023

By Charlotte Knight Charles Cousins

A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing...

Mar 28, 2023

By Charlotte Knight Charles Cousins

Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams...

Mar 14, 2023

By Charlotte Knight Charles Cousins

The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they...

Jan 25, 2023

By Charlotte Knight Charles Cousins

It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...

Jan 16, 2023

By Charles Cousins

Although the latest figures around surprise growth in November put a 2022 recession in question, one thing that is certain is that...

Oct 13, 2022

By Charles Cousins Sarah Marwood Charlotte Knight

We’re thrilled to bring you the first episode in a new series: The Passle People Podcast.On the series, our Talent and HR Lead, Sarah...