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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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Ambitious marketers are hungry to deliver value and growth for the firms they work for. Those marketers are more influential, and have...

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Environmental, social and governance considerations are becoming ubiquitous in legal client requirements and RFPs. Firms are finding...

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Business development, despite being key to a successful career as a lawyer, is often misunderstood by the legal profession. In this...

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In 2020, Forbes Solicitors launched a new cornerstone campaign, the Reinvention and Resilience Top 50. The initiative recognised...

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In this episode of the podcast Charles Cousins is joined by Craig Budner, Global Strategic Growth Partner at K&L Gates they address:

  • The...
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Everyone has a personal brand, the well-exercised Jeff Bezos quote describes it as "what others say about you when you're not in the...

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In professional services firms, there can sometimes be dissonance in what the business 'wants' from the BD and Marketing function and...

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With the increase in remote working, digital marketing has never been more important for law firms. However, the million-dollar question...