19 Nov, 2024 CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence By Charles Cousins Charlotte Knight Samuel Page This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie...
27 Aug, 2024 CMO Series EP154 - Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist By Charles Cousins Charlotte Knight Sonali Badul Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence. In this episode of the...
07 Aug, 2024 How Passle transforms content into business development. By Samuel Page Charles Cousins Thought leadership can be the key in your business development strategy, but there are some key principles in ensuring that content is...
30 Jul, 2024 CMO Series EP150 - Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services By Charles Cousins Charlotte Knight Sonali Badul In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year,...
24 Jul, 2024 A&O Shearman chose Passle to drive thought leadership on new merged website By Freddy Dobinson Olivia Backon Charles Cousins Will Eke Samuel Page +2 more... Show less Since their Passle launch in November 2020, Shearman & Sterling had made remarkable strides using Passle to demonstrate the knowledge...
24 Jul, 2024 CMO Series EP149 - Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal By Charles Cousins Charlotte Knight Sonali Badul Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional...
01 Jul, 2024 The Rainmaker Genome & The Future of Business Development - PSMG Conference Session Summary By Charles Cousins Last week at the PSMG Annual Conference, I attended an outstanding session with Alex Lowe from DCM Insights, Gemma Prescott from Intapp,...
11 Jun, 2024 CMO Series EP145 - John Neidecker of Norris McLaughlin on The Evolving Role Of Thought Leadership In Legal Marketing By Charles Cousins Charlotte Knight Sonali Badul The role of thought leadership in legal marketing is changing. Traditional tactics like rankings and sponsorships are no longer top...