31 Jan, 2024 Commit, Connect, Create - Three behaviours of Rainmakers in law firms (HBR Summary) By Charles Cousins A recent report from the Harvard Business Review looked into the Five Business-Development Profiles types of lawyers. It was strikingly...
25 Jan, 2024 State of Legal Marketing - Marketing Partner Forum 2024 By Samuel Page Charles Cousins At the 31st Annual Marketing Partner Forum held by the Thomson Reuters Institute in January 2024, legal professionals gathered at the...
16 Jan, 2024 CMO Series EP127 - Karen Snell of Kennedys on Modernising & Globalising a BD function By Charles Cousins Charlotte Knight The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise...
14 Nov, 2023 CMO Series EP121 - John Eix of Crowe & Dunlevy on Making an Instant Impact in a Regional Firm By Charles Cousins Charlotte Knight The path in legal marketing and business development is diverse, and shaped by the size, culture, and ambitions of the firm.Today on the...
20 Jun, 2023 CMO Series EP99 - Behind the Scenes of a Legal Rebrand with Erica Roman of Cole Schotz By Charlotte Knight Charles Cousins Rebrands. They can be some of the most exciting and challenging projects a legal marketer can take on. On today’s episode of the CMO...
13 Jun, 2023 CMO Series EP98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm's Brand By Charlotte Knight Charles Cousins It’s often challenging to fully illustrate what differentiates a law firm to the market. Being able to articulate the unique value a firm...
31 May, 2023 Episode 96: Mariana Loose of Alston & Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm By Charlotte Knight Charles Cousins Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces...
25 Apr, 2023 CMO Series EP89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing By Charlotte Knight Charles Cousins Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and...