May 31, 2023 Episode 96: Mariana Loose of Alston & Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm By Charlotte Knight Charles Cousins Although often considered synonymous with one another, the Marketing and Business Development functions occupy quite different spaces...
Apr 25, 2023 CMO Series EP89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing By Charlotte Knight Charles Cousins Legal marketing is maturing as a profession and is becoming increasingly attractive as a career path. As the profession evolves, more and...
Apr 11, 2023 Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up By Charlotte Knight Charles Cousins A law firm often brings in a new CMO to overhaul the firm's go-to-market approach. In some cases, the firm has little to no existing...
Mar 28, 2023 CMO Series EP84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand By Charlotte Knight Charles Cousins Law firms increasingly see their brand and digital presence as key to growth. With this demand, there is more pressure on marketing teams...
Mar 14, 2023 CMO Series EP82 - Judith McKay of McCarthy Tétrault on content and its importance in effective professional services marketing By Charlotte Knight Charles Cousins The way we consume content has changed and clients have come to expect more personalised, relevant content that is delivered when they...
Jan 25, 2023 CMO Series EP76 - Lisa Azzuolo of Bennett Jones on delivering for today’s clients in a century-old firm By Charlotte Knight Charles Cousins It’s no secret that the past 25 years have seen the most significant transformation in legal marketing and BD. But the events of recent...
Jan 16, 2023 Thought leadership could be even more powerful in an economic downturn By Charles Cousins Although the latest figures around surprise growth in November put a 2022 recession in question, one thing that is certain is that...
Oct 13, 2022 Passle People Podcast: Episode 1 with Charles Cousins By Charles Cousins Sarah Marwood Charlotte Knight We’re thrilled to bring you the first episode in a new series: The Passle People Podcast.On the series, our Talent and HR Lead, Sarah...