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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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PM Forum Conference - Lessons learnt from deploying Martech
By Charles Cousins
Successful deployment of marketing technologies is not always straightforward, especially in a law firm. However you can do several...
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CMO Series EP58 - Lindsey Bombardier & Adhi Reza of Lenczner Slaght on crafting successful legal marketing initiatives
By Charlotte Knight Charles Cousins
On this episode of the CMO Series, we're lucky to be joined by not one but two of Canada's top legal marketers as we take a look behind...
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CMO Series EP53 - Archana Venkat of Trilegal on the role of marketing and the CMO in today's firm
By Charlotte Knight Charles Cousins
The role of marketing in the legal industry is experiencing a series of radical changes. Our guest on this episode of the CMO Series is...
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CMO Series EP50 - Celebrating 50 episodes with our picks from the past year
By Charlotte Knight Charles Cousins Will Eke +3 more...
We’re celebrating 50 episodes of the CMO Series podcast with a bumper edition featuring some of the key themes and conversations we’ve...
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CMO Series EP49 - Murray Coffey on building the next generation of successful legal professionals
By Charlotte Knight Charles Cousins
Lawyers are changing. The next generation of partners have a different set of backgrounds, motivations and criteria for success than...
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CMO Series EP48 - Katie Cramond of McDermott Will & Emery on thinking internationally - a route to law firm growth
By Charlotte Knight Charles Cousins
International expansion has been on the cards for several law firms in recent years, but few firms manage to truly think globally when it...
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The Lawyer Marketing Leadership Summit 2022: Employer brand & winning the war on talent
By Charles Cousins Samuel Page
With so many professional services firms facing talent shortages in all departments, we were looking forward to the final session of The...
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The Lawyer Marketing Leadership Summit 2022: Preparing firms for volatility and opportunity - What can M&BD teams do?
By Charles Cousins Samuel Page
The Lawyer Marketing Leadership Summit 2022 kicked off with an insightful Keynote from Sarah Walker-Smith, CEO of Ampa, a group of legal...
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