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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

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The Lawyer Marketing Leadership Summit 2022: Employer brand & winning the war on talent
By Charles Cousins Samuel Page
With so many professional services firms facing talent shortages in all departments, we were looking forward to the final session of The...
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The Lawyer Marketing Leadership Summit 2022: Preparing firms for volatility and opportunity - What can M&BD teams do?
By Charles Cousins Samuel Page
The Lawyer Marketing Leadership Summit 2022 kicked off with an insightful Keynote from Sarah Walker-Smith, CEO of Ampa, a group of legal...
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CMO Series EP43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands
By Charlotte Knight Charles Cousins
Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal...
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Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up
By Charles Cousins Charlotte Knight Samuel Page
There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...
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The Rise of ‘S’ in ESG
By Charlotte Knight Charles Cousins
The Passle team were excited to attend PSMG’s recent annual conference focusing on the topic on every law firm’s lips right now:...
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CMO Series EP34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm
By Charlotte Knight Charles Cousins
No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.On this episode of the...
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CMO Series EP31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm
By Charlotte Knight Charles Cousins
The legal industry is becoming more competitive across the board.  Growth-minded firms are exploring new geographies, industries and...
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PM Forum | The value of thought leadership in 2022
By Charles Cousins
Thought leadership is front and centre of ambitious firms striving to be preeminent in their field. So what does effective thought...
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