14 Jun 2022 The Lawyer Marketing Leadership Summit 2022: Employer brand & winning the war on talent By Charles Cousins Samuel Page With so many professional services firms facing talent shortages in all departments, we were looking forward to the final session of The...
14 Jun 2022 The Lawyer Marketing Leadership Summit 2022: Preparing firms for volatility and opportunity - What can M&BD teams do? By Charles Cousins Samuel Page The Lawyer Marketing Leadership Summit 2022 kicked off with an insightful Keynote from Sarah Walker-Smith, CEO of Ampa, a group of legal...
31 May 2022 CMO Series EP43 - One firm, your firm - Sophie Bowkett of Bird & Bird on building more human and more effective legal brands By Charlotte Knight Charles Cousins Clients are demanding more from their external legal advisors in terms of their ESG policies. This has had a knock-on effect for legal...
17 May 2022 Episode 41 - Sarah-Jane Howitt of Weightmans on what effective, data-driven Business Development looks like close up By Charles Cousins Charlotte Knight Samuel Page There is a consensus that data can be used more impactfully by legal marketers and BD professionals. The fact that data is important is...
03 May 2022 The Rise of ‘S’ in ESG By Charlotte Knight Charles Cousins The Passle team were excited to attend PSMG’s recent annual conference focusing on the topic on every law firm’s lips right now:...
29 Mar 2022 CMO Series EP34 - Susanne Mandel of Lowndes on tailoring a Business Development coaching program to fit your firm By Charlotte Knight Charles Cousins No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.On this episode of the...
08 Mar 2022 CMO Series EP31 - Tina Emerson of Nexsen Pruet on growth, ambition and success in a regional law firm By Charlotte Knight Charles Cousins The legal industry is becoming more competitive across the board. Growth-minded firms are exploring new geographies, industries and...
11 Feb 2022 PM Forum | The value of thought leadership in 2022 By Charles Cousins Thought leadership is front and centre of ambitious firms striving to be preeminent in their field. So what does effective thought...