A useful back to basics post by Katie Pollard, to show how accountancy firms could make better use of social media. Most of the advice is general enough to apply beyond accountancy too, so worth a look if your business is looking for a way into social media.
The fact that most accountancy firms are still ignoring social media makes it the perfect opportunity for yours to dive in and establish itself as an authority in your niche.
If you want some help to own that niche, you might want to request a demo from Passle.
Just because the accounting industry is a little behind the curve when it comes to social media doesn’t mean your firm can’t have an AMAZING online presence. Take some time to learn about the major platforms, take advantage of social media management tools, get a good look at your audience, then get creative and go for it.