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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Dionne Cole

Content Marketing Executive, Passle

United Kingdom

About me

CMO Series Laterals & Mergers: 2 Good 1 Bad with Grasford Smith from Akerman

9/10/2026 1:20:37 PM

CMO Series Laterals & Mergers: 2 Good 1 Bad with Grasford Smith from Akerman

By Connor Kinnear Dionne Cole

Only last month we launched CMO Series: Laterals & Mergers, a podcast dedicated entirely to how law firm marketers and BD leaders...

CMO Series: Laterals & Mergers EP7 - Heidi Gardner and Ivan Matviak on How Law Firms Can Turn Relationships Into Revenue

9/3/2026 1:08:15 PM

CMO Series: Laterals & Mergers EP7 - Heidi Gardner and Ivan Matviak on How Law Firms Can Turn Relationships Into Revenue

By Connor Kinnear Dionne Cole

Every law firm claims to prioritise collaboration, yet very few have figured out how to turn it into real measurable revenue growth....

CMO Series: Laterals & Mergers EP6 - Mark Levin of Marshall Gerstein on Cracking The NFL's Hiring Code For Big Law

8/27/2026 1:14:43 PM

CMO Series: Laterals & Mergers EP6 - Mark Levin of Marshall Gerstein on Cracking The NFL's Hiring Code For Big Law

By Eugene McCormick Dionne Cole

Lateral hiring is currently at an all time high and the cost of getting it wrong runs into the billions, so why are firms still making...

CMO Series: Laterals & Mergers EP5 - Kathryn Whitaker of Burr & Forman on Turning Lateral Moments Into Momentum

8/20/2026 12:40:18 PM

CMO Series: Laterals & Mergers EP5 - Kathryn Whitaker of Burr & Forman on Turning Lateral Moments Into Momentum

By Eugene McCormick Dionne Cole

Law firms can no longer just coast on stability anymore, they need to start actively building momentum. Marketing leaders are expected to...

CMO Series: Laterals & Mergers EP4 - Craig Budner of Budner Performance Group on Unlocking Law Firm Growth Through Laterals

8/13/2026 12:56:09 PM

CMO Series: Laterals & Mergers EP4 - Craig Budner of Budner Performance Group on Unlocking Law Firm Growth Through Laterals

By Charles Cousins Dionne Cole

Growth means different things depending on where you sit in a law firm. For lawyers, it's often about winning new work and deepening...

CMO Series: Laterals & Mergers EP3 - Adam Severson of Baker Donelson on The Marketing Playbook for Laterals And Mergers

8/12/2026 1:01:06 PM

CMO Series: Laterals & Mergers EP3 - Adam Severson of Baker Donelson on The Marketing Playbook for Laterals And Mergers

By Dionne Cole

Mergers can provide huge growth opportunities for law firms. Navigating a merger can also present challenges, but marketing and BD teams...

CMO Series: Laterals & Mergers EP2 - Dave Southern of Mayer Brown on Making Lateral Acquisitions Pay Off Through Client Collaboration

8/6/2026 1:50:50 PM

CMO Series: Laterals & Mergers EP2 - Dave Southern of Mayer Brown on Making Lateral Acquisitions Pay Off Through Client Collaboration

By Dionne Cole

It's well documented that better client-based collaboration can boost business development results and build stronger, long lasting...

CMO Series: Laterals & Mergers EP1 - Will Brewster on The Communications Lens on A Law Firm Merger

8/5/2026 2:05:13 PM

CMO Series: Laterals & Mergers EP1 - Will Brewster on The Communications Lens on A Law Firm Merger

By Will Eke Dionne Cole

Marketing and communications play a pivotal role in successfully launching the news of a law firm merger. Being able to strike the right...

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