Useful pointers for anyone trying to make waves in that market. I'm particularly interested by Weibo!
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A guide to social media in Hong Kong
In today's technology-dense world, smartphones and the Internet are common in any big city, but did you know Hong Kong boasts one of the highest rates of penetration of smartphones in the world? At 63% market penetration, there are so many users of smartphones that public announcements in the subways admonish riders to pay attention to escalators and not to their phones.
Approximately 96% of smartphone users access the Internet daily with their phone, so social media is naturally a way for businesses to reach people via networks like Facebook, WhatsApp, Weibo, and WeChat. Here's how that breaks down
Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...