I love the what-I-thought-I-knew types of posts. Here's Lesya Liu reflecting back on what her preconceptions about blogging and social media were when she started.
Perhaps you share some of these - if so, go and read her article, you'll find it quite illuminating.
When I first started blogging and a supporting social media for it, I made tons of mistakes. Once I even accidentally posted a cat article to my company’s corporate Facebook page that has nothing to do with cats. The funniest thing is that this cat article got better engagement than our own “highly-targeted” content. Well, I guess cute animals always bring in lots of engagement, but that was not the kind of engagement we were looking for. Here are some major, and oh-so-common, mistakes that might be putting your social media following growth at risk. They might just make you or break you and have a much more significant negative effect on your digital presence than an accidental cat post.