Great blog by Alex Bashinsky on how to better approach writing blog posts with the aim of converting visitors.

The main takeaways are:

  • Learn your audience's painpoints (what problems do they have? what do they need?)
  • Conversions aren't necessarily sales, the metric could be file downloads, newsletter sign ups, video views, etc.
  • Pay attention to formatting: make your blog easy and attractive to read.
  • Place your call to action (CTA) strategically - not necessarily at the end of the blog.
  • Don't forget to test and optimize your blog post after it's been published to see what works best.

Click through below to read the full article!