It seems that we are investing more and more into our blogging. This infographic by Orbit Media states that on average bloggers are spending 2.5 hours writing a blog. This shows just how much time and effort bloggers are now investing. 6% are spending 6 hours plus writing a single post.

More blogging is taking part during work hours. This reinforces the fact that sharing your expertise online is now seen as a ‘legitimate’ marketing / business development activity at work. LinkedIn in particular is seen as a great channel for sharing blogs. Everyday I am seeing more and more of my network sharing content, commenting and liking on LinkedIn.

As far as length goes 500 - 1000 words seems to be the sweet spot. I am afraid I have come up short but here is a lovely infographic....