Nov 26, 2024 Thought leadership best practice from a managing partner By Julia Howard Natasha Sandamas Samuel Page Thought leadership is the backbone of legal marketing. In an industry where your expertise is your product, being able to demonstrate the...
Oct 09, 2024 The one line that tripled law firm news digest subscriptions By Olivia Backon Sarah Strachan Freddy Dobinson Yasmin Zand Julia Howard Catie Anderson +3 more... Show less Earlier this year, one of our clients saw the daily number of subscribers to their news digest increase by 250%, so we took note! Passle...
Jun 24, 2024 CMO Series REPRESENTS - From Roots to Rights: Lessons from a Labor Attorney By Julia Howard Charlotte Knight Sonali Badul Labor attorneys are essential in managing the intricacies of union law, protecting workers' rights, and promoting fair and just labor...
May 10, 2024 Exploring Generative AI's Impact on Legal Marketing By Julia Howard The legal marketing landscape is evolving through the lens of Generative AI. This discussion follows up on my previous article,...
Apr 29, 2024 Unlocking the Potential of AI in Legal Operations: Insights from FTI's General Counsel Report 2024 By Julia Howard In my recent review of FTI Technology and Relativity's White Paper, General Counsel Report 2024: Indicate Tipping Points in Strategy,...
Oct 17, 2023 Ready to Elevate: Excitement Builds as I Head to LMA Northeast Regional Conference! By Julia Howard As the Legal Marketing Association's Northeast Regional Conference approaches, I'm gearing up for an exhilarating two days of legal...
Jun 29, 2023 How to make a website redesign project a success for your firm By Will Eke Julia Howard Another week and another successful Passle CMO Series event with some brilliant speakers and content. I had the pleasure of attending...