31 Aug, 2016 Content as Soft Power: the Olympics By Tom Elgar The Chinese famously, and successfully, targeted the Olympics as a Soft Power opportunity. The British have done the same since 1996,...
25 Aug, 2016 Tweeting About the Olympics - What is a Media Company? By Passle My colleague James wrote an interesting post regarding entities posting about the Olympics and the US Olympic Committee. The original...
17 Aug, 2016 Geography and Quality vs Volume of Reach By Passle The irony of Layton's comments regarding local businesses declining the sponsorship opportunity as it is not like football is that those...
01 Aug, 2016 B2B providers - the US Olympic Committee wants to stop you tweeting about the Olympics By James Barclay I had heard that the organisers of the Olympics are control freaks but this is extreme. With a heavy-handed legal letter the US Olympic...
26 Jul, 2016 Samsung Win a Gold for Content Marketing By Passle Samsung have produced another entertaining and engaging video campaign following the Rugby World Cup's Samsung School of Rugbywith Rio...