There are, I think, three reasons to have a blog:
- to demonstrate your expertise
- to get some Google juice
- to have a website and online presence that feels dynamic.
They are all valid but without the demonstration of expertise the other two become a bit pointless.
Alan Vitberg argues that the cost of creating content in-house can be zero - which from some angles is true. But my experience of talking to Partners is that they are totally focused on the Opportunity Cost. And that for a partner is say $500 per hour X 4 hours for a good blog post: $2000.
That is a big number that gets very big indeed if you need to post daily or weekly.
But, I’m going to do the reveal: you can either outsource the blog , and pay somewhere from $50 to $300 per post, depending upon the quality, and industry experience and expertise of the writer, or you can it in-house and your out of pocket costs will be exactly this: $0.00.