4/20/2015 12:39:21 PM Alastair Beddow: Thought leadership at its heart... By Tom Elgar As thought leadership is our thing here at Passle Towers, I thought I would turn to Chapter 8 first up in The Professional Services...
2/20/2015 2:21:30 PM LinkedIn's new Ad network: Lead Accelerator By Tom Elgar LinkedIn is coming through with its b2b marketing tools. Although this seems technically straight-forward for the website owner, the...
10/24/2014 11:32:52 AM How important is the website for a Professional Services firm? By Tom Elgar Very. Taa Daa!
10/13/2014 10:00:11 AM The Importance of Creating Content By Adam Elgar According to MarketingProfs, the most effective and the most challenging tactic for inbound Marketing is Content Creation. The...
10/10/2014 10:23:25 AM Cost / benefit of a blog By Tom Elgar There are, I think, three reasons to have a blog: to demonstrate your expertise to get some Google juice to have a website and...
7/25/2014 8:45:24 AM LinkedIn for Lawyers By Tom Elgar At our last business we had a decent-sized patent portfolio. Each year we handed over many tens of thousands of the Queen's sterling to...
7/24/2014 11:03:01 AM Is video the answer for your professional services firm? By Tom Elgar Lee Frederiksen argues that given the value of a new client to a professional services firm that video is a channel that can not be...
7/24/2014 9:03:21 AM Professional Services marketing and social media By Tom Elgar The presentation is from 2011 so it is pretty dated. In particular the suggestion that you should use Blogger seems a bit outmoded. ...