We've done some analysis of how well UK Law firms are promoting themselves online. The summary is well worth a read. You can also get a report on your firm to find out how you did.
Passle co-founder Tom Elgar said: “Our survey shows that it is the smaller law firms that are the most proactive in demonstrating their expertise in innovative ways. Potential clients nowadays expect more from social media than advertisements and dull announcements, but many law firms are unnecessarily reticent about going further than this.”