Unless you’ve been living under a rock, you will have encountered the term ‘content marketing’ at least a couple of times, but do you know what it means?

The Content Marketing Institute

’s definition of content marketing is:

‘a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.’

In other words, content marketing focuses less on adverts and more on creating and curating tailored content.

These are some examples of content marketing:

• A blog
• A newsletter
• Videos
• Podcasts
• Interactive content (quizzes, video games, mobile apps, etc).
• Infographics
• Articles

These are all examples of content marketing that attract customers by providing them with value.

These things, by contrast, are not content marketing:

• Coldcalling
• Adverts
• Flyers
• Spam

How can you join the bandwagon?

Take a look at the examples listed above, would any of them be a good fit for your business? It’s easier than ever today to create content, and creating a blog (through Passle for instance) is probably the best place to start.

In case you need more convincing, scroll below for an infographic on how you could blog your way into becoming a thought leader.