PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

The PM forum has been running a virtual mentoring session for marketers in professional services looking to climb the ladder, build...

We've seen an explosion in professional services content in the last few years. More and more firms now see demonstrating their expertise...

There seem to be three types of people when it comes to establishing desirable behaviours. There are 

1. Those who are entirely...

I can still identify with most young people's frustration, terror and confusion at the prospect of hunting for a new job. It's actually...

I love the quote below by Mo Bunnell who specializes in helping experts in professional Service firms with their business development or...

The “Excess Share of Voice” (ESOV) rule is as close to a law of marketing as we are likely to ever have. Across tens of thousands of...

A large firm’s marketing calendar is full of campaigns, events, and content. Each of these represents an investment in both time and budget.

Most companies have a CEO, a small C-suite followed by increasing numbers of EVPs, SVPs, VPs and so on, each managing a number of people....

You've done the hard work thinking of a topic, creating an article, and getting it checked and approved. But now it's time to get it...

I attended a very engaging panel discussion last week at the Marketing Leaders Summit organised by the Lawyer around Pricing vs...

Lawyers are clever, but they are busy. So if you want them to step away from their fee work to create content to engage their clients,...

I wrote the post below a year ago.  It has been a hell of a year.  How we stay close to clients and reinforce our position as...