What's your disguise? What we can learn about personal brand from the CIA.
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This video is a great example of that as it...
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Content with context: why the world's biggest tech firms need to communicate on a personal level
Last week I was sat with a senior director at a global tech firm who was describing to me the fundamental issues which he faces from a...
unknownx500
We don't care about what you sell. What we do care about is your capabilities - MS Amlin's Dr. Paul Taffinder
"The market landscape is shifting quite dramatically for what startups and incumbents need to be thinking about on behalf of their...
Demand Gen Content Preferences Survey 2018 - what B2B buyers want from vendors
I was interested to read the Demand Gen Content Preferences Survey 2018. In short the survey found:
A majority (88%) agree that...
unknownx500
Gartner - the idea of Marketing handing over to Sales is both wrong and damaging
The shift in B2B buyer behaviours continues to drive change in vendor organisations. People are no longer researching online, reading...
unknownx500
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