23 Jun 2022 What is Passle? By Adam Elgar Passle is a Content Marketing Platform with workflows that are optimized for the needs of professional advisory firms. Passle makes it...
26 May 2022 Driving Tra(i)nsformation - The Opportunity Cost of Getting Your Time Back when Creating Content By Freddy Dobinson 12 minutes... that was the length of time it took me to get from London Liverpool Street Station to Paddington Station on the Elizabeth...
22 May 2022 Legal podcasts: An untapped marketing strategy By Ruth Nossek The great thing about podcasts is that they don't have to be expensive to create and distribute. A podcast can provide relevant and...
17 May 2022 8 Tips for Managing a Thought Leadership Approval Process By Freddy Dobinson Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...
09 May 2022 How to get back into the habit of creating content By Cam Dobinson Here at Passle we are looking to walk the walk when it comes to content production and it made me think about the barriers that come with...
09 May 2022 Using gamification to drive business development By Ruth Nossek We have been using gamification at Passle for many years now, with great results.We take new clients through a ‘Proof of Value’ stage to...
04 May 2022 Can Law firms COPE in 2022? By Connor Kinnear Adam Elgar Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...
03 May 2022 How to facilitate word of mouth with your marketing By Samuel Page Marketers as a rule don't seem to attribute enough value word of mouth as a channel. That doesn't mean they don't see how powerful it is,...
03 Dec 2021 How to Produce a Podcast, in 7 Key Steps By Charlotte Knight Podcasts are an effective way to share expert insights with your clients, colleagues and prospects in an easily digestible format. Not...
23 Aug 2021 Mere Exposure Effect and what we can learn when it comes to Business Development By James Barclay Have you ever heard a song and not really thought much of it but as it plays again and again on the radio you find yourself humming along...
20 Aug 2021 You've got an event coming up... now what? By Freddy Dobinson Every advantage should be squeezed from every marketing dollar (pound) spent.One way to do this is to create content in line and...
18 Aug 2021 Encourage Virtual 1-2-1 Communication By Alistair Bone As the weeks pass by and life starts to resemble some form of normality, business's have been adapting the way they communicate with...
05 Jul 2021 A Problem Shared Is Half Solved - Part 1 By Will Eke The PM forum has been running a virtual mentoring session for marketers in professional services looking to climb the ladder, build...
09 Jun 2021 How to ensure your content is driving engagement from the people that matter By Samuel Page Will Eke We've seen an explosion in professional services content in the last few years. More and more firms now see demonstrating their expertise...
07 Jun 2021 Practice makes Permanent By Adam Elgar There seem to be three types of people when it comes to establishing desirable behaviours. There are Those who are entirely uninterested...
17 May 2021 Employer Value Proposition - content to recruit future leaders By Eugene McCormick I can still identify with most young people's frustration, terror and confusion at the prospect of hunting for a new job. It's actually...