PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

Since watching Phill McGowan and Sadie Baron's presentation at Passle's CMO Series Live event last month, the idea of content franchises...

Passle is the Thought Leadership Platform for Professional Services firms, with workflows that are optimized for their unique needs.  The...

Earlier this month, we hosted our inaugural CMO Series Live event at The Brewery in London, with over 200 clients, guests, and partners. ...

Midway through 2022, Passle partnered with the charity: One Tree Planted to provide a unique incentive for publishing thought leadership....

Here at Passle we are often approached by marketing teams within professional services firms that are after a solution to their lack of...

The world of content marketing is amazing. During some research for our upcoming Digital Performance Index, I came across this reality...

12 minutes... that was the length of time it took me to get from London Liverpool Street Station to Paddington Station on the Elizabeth...

The great thing about podcasts is that they don't have to be expensive to create and distribute. A podcast can provide relevant and...

Having been involved with hundreds of thought leadership programmes, we've picked out our top tips for making your approval process a...

Here at Passle we are looking to walk the walk when it comes to content production and it made me think about the barriers that come with...

We have been using gamification at Passle for many years now, with great results. We take new clients through a ‘Proof of Value’ stage to...

Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute...

Marketers as a rule don't seem to attribute enough value word of mouth as a channel. That doesn't mean they don't see how powerful it is,...

Podcasts are an effective way to share expert insights with your clients, colleagues and prospects in an easily digestible format. Not...

Have you ever heard a song and not really thought much of it but as it plays again and again on the radio you find yourself humming along...

Every advantage should be squeezed from every marketing dollar (pound) spent. One way to do this is to create content in line and...