A must-read for any organization on the brink of redesigning its website. Tempting as it is to dash headfirst into it, asking designers to work their magic, you'll have a much more successful website if you spend a little time thinking about the user experience.
| less than a minute read
Think before redesigning your company website
We've all been there: an existing website has gone far beyond its sell-by date and everyone from marketing to sales and in between is demanding that a new website has to be launched by next Tuesday at the very latest. So the organisation's esteemed digital agency is called in, coffee and Danish pastries are dispensed, and as soon as the pleasantries are out of the way the first item on the agenda is the urgent, unmissable and often unrealistic deadline for the shiny new website to go live.
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