Great report in today's Times - Raconteur's Legal Innovation supplement. A lot of good take homes for law firms and legal marketers.
Edward Fennell likens a law firm to an artisan gin (he does explain), with social media the best way to deliver said 'gin'. The same report mentions the good people at Passle and its law firm engagement report. This post is delivered via Passle.
The value of social media is no longer in question - it is an essential part of the mix. But, like all marketing activity it should not be a tool to hide behind.
Use social media to drive conversations, don't just talk at your clients.