Nov 21, 2018 Law firms and new business. Pain points and solutions! By Will Eke The law industry has changed a lot in the last 10 years with an increasingly competitive landscape brought about by the introduction of...
Nov 16, 2018 The art of cross-selling By James Barclay Cross-selling is a key goal for most professional service firms and especially the law firms I talk to. Done well, it can generate...
Mar 12, 2018 That might have worked for Spracket & Jones but you haven't met our lawyers... By Tom Elgar A stock objection we hear from our potential clients, often the marketing team, is that their fee earners are uniquely Luddite. That...
Nov 27, 2017 Dare to be Different: 5 Law Firms with YouTube Channels that Stand Out (for all the right reasons) By Passle Law firms aren’t usually associated with successful YouTube channels. Pouring through the UK’s top 200 firms, it’s easy to understand...
Jul 17, 2017 GDPR - 11 things to do By James Barclay As a follow up to my GDPR post last week do check out this video put together by law firm Lewis Silkin. I love a list and this a nice...
Jul 05, 2017 GDPR - Do you risk throwing the baby out with the bathwater? By James Barclay Yesterday I read the post quoted below stating that that pub chain JD Wetherspoon has deleted its entire email database because of fears...
Apr 10, 2017 Five hot content marketing tips for lawyers from LMA 2017 By Passle Nice to see us featured in this LMA round-up of content marketing tips for lawyers - technology is indeed your friend! Thank you to Susan...
Mar 29, 2017 The 'S' word - sales in professional services By James Barclay Today is day two of the LMA here in Vegas and I attended a great panel with: Sheila Ardalan COO Summit Law GroupJonathan Mattson...
Jul 25, 2016 Good content marketing = when a lawyer teaches you something about Pokemon Go... By James Barclay Two weeks ago I wrote about the launch of Pokemon Go. Since then it really has been a phenomenon. Last weekend everywhere I looked...
May 04, 2016 '80% of legal website traffic is to biographies' By Passle Biographies. We all (I assume) love writing them as much as going to the dentist's. Unless you're one of those teeth-overachievers. No...
Apr 11, 2016 How do you take your content to the next level? By Passle Some great tips from Ben Hollom in the link below on how to make your content go from 'meh' to 'amazing'. It's particularly important to...
Feb 29, 2016 Sheridans Take Advantage of Content Fuelled Radio 1 DJ Judge Jules By Passle Jules O'Riordan or Judge Jules as most commonly known (including his new clients) is now an associate in the Music Group at Sheridans. ...
Jan 19, 2016 7 London Meetups to help you innovate By Passle If you are based in London, then you are blessed with an abundance of choice when it comes to networking opportunities and events. As we...
Nov 26, 2015 The Times Legal Innovation By Matt Baldwin Great report in today's Times - Raconteur's Legal Innovation supplement. A lot of good take homes for law firms and legal marketers. ...
Nov 24, 2015 Law firm heritage and the 21century By Matt Baldwin Many brands make a strong play on their heritage - it is a tried and tested marketing strategy for the discerning consumer brand. But...
Aug 05, 2015 A great example of video content by a law firm - Birketts By Passle I view a lot of corporate videos. I really like this example by Birketts as it demonstrates the firm's transparency and value add. The...